ELECTROSTAR GmbH Relies on JustRelate for Its Customer Relationship Management

The manufacturer of industrial vacuum cleaners and air hand dryers from Baden Württemberg has decided to implement JustRelate CRM.

The history of vacuum cleaners and warm air hand dryers in Swabia can be traced back to the 1920s. Founded in Stuttgart as early as 1921, ELECTROSTAR has continued to focus on quality products for a dust-free, clean and healthy lifestyle. The medium-sized company has specialized in the production of commercial and industrial water and dry vacuum cleaners, sweepers as well as hand and hair dryers with the product brands "starmix" and "haaga". For the medium-sized company from Baden-Württemberg, the year 2021 is not only marked by its 100th company anniversary. In the near future, new impulses for more innovations in the field of customer relationship management are to be set on the basis of a powerful CRM solution tailored to the company.

Of the 200 employees working at the site in Ebersbach an der Fils, sales and marketing will initially benefit from the use of JustRelate CRM. Right from the start, the employees involved will have access to a shared, central customer database for even more successful strengthening of customer acquisition and customer loyalty.

The JustRelate CRM tablet app also enables ELECTROSTAR to record customer-related business processes in sales completely digitally - at any time and even while on the road.

Numerous customized interfaces, among others to the existing ERP system, ensure the company-wide flow of information and thus fully cover the high requirements for secure and at the same time fast data availability.

Learn more about ELECTROSTAR on https://www.starmix.de/en