One assistant, from tagging to action
JustRelate etracker gives you reliable data and intuitive reporting. With AI, it also explains the data and pulls out the insights you need to improve your marketing performance.
01
Describe what to track
Name the interactions and data that matter for your reporting. The assistant configures the tracking for you to check and activate.
02
Ask your data
Ask in plain language. The answer comes straight from your analytics, with an explanation and a chart.
03
Build dashboards by prompt
Describe the view you need. The assistant assembles it, and you pin it where you want it.
04
Know what changed
Name the interactions and data that matter for your reporting. The assistant configures the tracking for you to check and activate.
05
Take the next step
Ask in plain language. The answer comes straight from your analytics, with an explanation and a chart.
Every step builds on consent-free tracking in full compliance with GDPR and TDDDG.
You may track. AI tagging makes sure you can
Describe what you want to measure. The AI assistant sets up the tracking.
Consent-free tracking settles what you're allowed to measure. Capturing it still takes setup. Plugins for content management and shop systems, automatic tracking of standard events, and tag management already make that easier, with no changes to your page's source code.
With AI tagging, you describe in plain language which interactions and data matter for your reporting. The AI assistant configures the triggers, variables, and tags behind it: in plain terms, when an interaction is recorded, which details come with it, and how it reaches your reports. You check the draft and activate it with one click.
"Track clicks on the login button on our homepage."
A draft trigger and tag that record those clicks as a login event, on the homepage only. Check it, then activate.
Ask a question. Get the answer, not a report
No report to open, no filters to set.
Ask in plain language and get the answer straight from your analytics, with an explanation, a chart, and suggestions for where to dig deeper. Use it to look more closely at how something is developing, or to see how your marketing activities are performing.
For many marketers, this is simply the more natural way in. No training or onboarding first, and no need to learn every report and KPI definition before you get an answer.
Same question, fewer steps
Finding out which channel brought the most conversions last month.
The usual way
- Open the right report.
- Choose the dimensions, meaning how the data is split, for example by channel or device.
- Add segments to focus on a group of visitors, set the dates, apply filters.
- Read the table and work out what it means.
With JustRelate etracker AI
- Ask: "Which channel brought the most conversions last month?"
- Get the answer with a short explanation and a chart.
- Pick a suggested follow-up question to dig deeper.
Describe the dashboard. The assistant builds it
Built around your questions, not a fixed template.
Say what you want to see, and the assistant assembles it: the right metrics, the right breakdowns, in the right layout. Happy with the result? Pin the tile to your dashboard, move it where you want it, and resize it.
The result is a personal dashboard tailored to your needs, with no extra setup screens and no tedious configuration.
"Show me the bounce rate for the last 14 days."
A line chart of the daily bounce rate, ready to pin to your dashboard.
See what changed before you go looking
The AI watches your data and puts what matters at the top of your dashboard.
The AI assistant proactively surfaces what changed, what matters, and the possible drivers: anomalies, trends, and opportunities, shown in the AI tile at the top of your dashboard. You no longer need to monitor your KPIs and drill into reports first.
It catches the drop or spike you would have missed and turns raw numbers into "here's what matters this week."
Alerts by prompt
Never miss a critical drop again. A simple prompt is all it takes to set up an alert.
"Alert me when the bounce rate spikes."
An alert on your bounce rate, set up from that one sentence.
Analytics becomes action, not just reporting.
The loop from data to decision to action closes in one platform.
See JustRelate etracker AI in action
Two demos: tracking set up from a prompt, and an insight turned into the next step.
AI tagging
Describe an interaction in plain language, check the drafted setup, and activate it.
AI insights and action
See what changed, ask why, and take the next step.
Want to see it with your team's own questions?
Designed for the questions your legal team will ask
Privacy-first tracking underneath. Clear rules for the AI on top.
We are a privacy-conscious company, and protecting personal data is central to how we work. To offer new technology responsibly and securely, and to meet the requirements of GDPR and the EU AI Act, we have defined clear, strict guidelines for how our AI systems are used. JustRelate etracker AI is designed from the ground up to meet your compliance requirements, so the review with your legal department starts on solid ground.
Consent-free foundation
JustRelate etracker AI builds on tracking that is consent-free, in full compliance with GDPR and TDDDG, and independently tested and certified. Tracking data is processed exclusively in Germany.
Clear rules for AI
Clear, strict guidelines govern how our AI systems are used. They are defined to meet the requirements of GDPR and the EU AI Act.
You decide what goes live
The assistant drafts tags; you check and activate them. Tiles appear on your dashboard only when you pin them.
Hosted in the EU
JustRelate etracker AI runs on JustRelate GenAI, the AI service behind the whole platform. It is developed and operated in the EU, with GDPR-compliant processing and no third-party access.
Current models on AWS Bedrock
The standard model is currently Anthropic Claude Haiku 4.5, running on AWS Bedrock in the EU. The platform isn't locked to one AI provider, so future models can be connected.
Strict tenant isolation
Each customer's data is technically separated and processed in its own dedicated context. Your data stays in Europe, under European law.
Frequently asked questions about JustRelate etracker AI
JustRelate etracker AI is a set of AI features built into JustRelate etracker, the privacy-first web analytics product from JustRelate. An AI assistant helps with each part of the analytics workflow: setting up event tracking from text prompts, answering questions about your data in plain language, building dashboard widgets and alerts on request, and showing changes, trends, and anomalies on your dashboard. It is also connected to setup and configuration capabilities across the JustRelate platform.
JustRelate etracker AI is a set of AI features built into JustRelate etracker, the privacy-first web analytics product from JustRelate. An AI assistant helps with each part of the analytics workflow: setting up event tracking from text prompts, answering questions about your data in plain language, building dashboard widgets and alerts on request, and showing changes, trends, and anomalies on your dashboard. It is also connected to setup and configuration capabilities across the JustRelate platform.
No. You ask questions in plain language and get answers straight from your analytics, with explanations, visualizations, and suggestions for deeper analysis. You don't need training or onboarding first, and you don't have to open a report, choose dimensions, segments, date ranges, or filters, or learn every KPI definition before you get an answer.
No. You ask questions in plain language and get answers straight from your analytics, with explanations, visualizations, and suggestions for deeper analysis. You don't need training or onboarding first, and you don't have to open a report, choose dimensions, segments, date ranges, or filters, or learn every KPI definition before you get an answer.
No. With AI tagging, you describe in plain language what you want to measure. The AI assistant configures the necessary triggers, variables, and tags as a draft. You check the draft and activate the tag with a click.
No. With AI tagging, you describe in plain language what you want to measure. The AI assistant configures the necessary triggers, variables, and tags as a draft. You check the draft and activate the tag with a click.
Yes. The assistant is connected to setup and configuration capabilities in JustRelate etracker and across the JustRelate platform, including modules such as email campaigns, audiences, automation flows, websites, and landing pages.
Yes. The assistant is connected to setup and configuration capabilities in JustRelate etracker and across the JustRelate platform, including modules such as email campaigns, audiences, automation flows, websites, and landing pages.
JustRelate has defined clear, strict guidelines for the use of its AI systems to meet the requirements of GDPR and the EU AI Act, and the AI is designed from the ground up to meet customers' compliance requirements. It runs on JustRelate GenAI, the platform's AI service, which is hosted in the EU. The tracking it builds on is consent-free and in full compliance with GDPR and TDDDG, and tracking data is processed exclusively in Germany. More details are in the JustRelate Transparency Center.
JustRelate has defined clear, strict guidelines for the use of its AI systems to meet the requirements of GDPR and the EU AI Act, and the AI is designed from the ground up to meet customers' compliance requirements. It runs on JustRelate GenAI, the platform's AI service, which is hosted in the EU. The tracking it builds on is consent-free and in full compliance with GDPR and TDDDG, and tracking data is processed exclusively in Germany. More details are in the JustRelate Transparency Center.
The AI features run on JustRelate GenAI, the AI service of the JustRelate platform. It is developed and operated in the EU, with GDPR-compliant processing, no third-party access, and strict tenant isolation. The current standard model is Anthropic Claude Haiku 4.5 on AWS Bedrock in the EU. Tracking data collected by JustRelate etracker is processed exclusively in Germany.
The AI features run on JustRelate GenAI, the AI service of the JustRelate platform. It is developed and operated in the EU, with GDPR-compliant processing, no third-party access, and strict tenant isolation. The current standard model is Anthropic Claude Haiku 4.5 on AWS Bedrock in the EU. Tracking data collected by JustRelate etracker is processed exclusively in Germany.
You can book a personal demo or start a free 30-day trial. The trial gives you the full Enterprise-level functionality of JustRelate etracker, including the tag and consent manager, with no credit card required and no need to cancel. It starts when the first data is collected after you add the tracking code. Afterward, you can book the package that suits you directly in your account. If you already use JustRelate etracker, book a demo to see how the AI features fit your setup.
You can book a personal demo or start a free 30-day trial. The trial gives you the full Enterprise-level functionality of JustRelate etracker, including the tag and consent manager, with no credit card required and no need to cancel. It starts when the first data is collected after you add the tracking code. Afterward, you can book the package that suits you directly in your account. If you already use JustRelate etracker, book a demo to see how the AI features fit your setup.
Ready to see JustRelate etracker AI at work?
Book a personal demo and consultation. We'll walk through each step, from tagging to action, and answer your questions on technical, commercial, and data protection topics.