One CRM for Your Entire Marketing Operation
JustRelate CRM brings together marketing planning, audience selection, campaign management, lead management, and marketing analytics in one central solution. Manage contacts, activities, budgets, and campaigns, capture leads from multiple channels, and track their progress all the way through to sales. Comprehensive filtering, analysis, and reporting functions provide full transparency over target audiences, activities, costs, and conversion rates.
Marketing Planning
Plan campaigns, events, tasks, appointments, and both personnel and non-personnel resources in a shared environment. Team calendars, follow-up reminders, and task lists ensure that activities are carried out in a structured way.
Audience Targeting & Selection
Reach the right contacts with precision: Define target audiences based on master data, attributes, and relationships. Multi-level filters, saved selections, watchlists, and proximity searches enable precise audience targeting for your marketing activities.
Lead Management
From first contact to opportunity: Capture and qualify leads from multiple channels, track processing status, and hand off qualified prospects to sales in a structured way. Automated workflows prevent inquiries from going unanswered.
Trade Show & Event Leads
Use the mobile app to document contact details, conversations, requirements, photos, and documents — even without an internet connection. OCR, QR code scanning, and configurable questionnaires speed up data capture and can automatically trigger follow-up processes.
Email Marketing
Create and send targeted, interactive mailings and newsletters, personalize content, and use response data to drive further activities. Double opt-in, along with SPF, DKIM, and DMARC, supports professional, GDPR-compliant delivery.
Telemarketing
Manage internal and external campaigns, provide agents with all the relevant information, and track progress in real time. CTI integration, guided questionnaires, and automatic follow-up reminders turn every conversation into a measurable marketing contact.
With an integrated CRM, marketing teams gain greater transparency over target audiences, activities, budgets, and leads — and can continuously improve their efforts based on data.
Systematic Marketing Management
Marketing can only be continuously improved when target audiences, activities, budgets, and results are brought together in one place.
JustRelate CRM maps the complete process chain — from planning a marketing initiative and selecting the right target audiences, through executing various campaigns, to capturing and qualifying leads, and measuring success afterward.
The Central Tool for Modern Marketing
Precise audience selection across virtually all CRM data, attributes, and relationships.
Centralized planning of campaigns, events, tasks, appointments, and both personnel and non-personnel resources.
End-to-end capture and management of leads from email, phone, events, websites, and other contact channels.
Transparent analysis of campaigns, budgets, responses, conversion rates, and the resulting sales opportunities.
Centralized Marketing Planning
Marketing Budgets at a Glance
Marketing budgets can be structured and allocated across different areas within JustRelate CRM. Organize budgets for social media, search engine marketing, print advertising, events, or telemarketing, and assign specific actions, campaigns, and initiatives to each. Planned and actual costs can be compared and monitored through dedicated reports. This allows budget owners to identify cost variances early and respond before they escalate.
Define Target Audiences with Precision
Effective marketing starts with selecting the right recipients. JustRelate CRM enables you to filter individuals and companies using a wide variety of criteria. You can combine master data, attributes, and relationships to build both simple and complex filters. For example, you can identify customers from a specific region and industry who have purchased a particular product and haven't had any sales contact in a while. Filters can be applied immediately, saved, and shared with other team members.
Capture and Develop Leads Centrally
Marketing generates contacts across numerous channels. JustRelate CRM consolidates this information in a central lead management system. Inquiries from online channels, phone, email, postal mail, fax, events, and other sources can be captured, categorized, qualified, and assigned to the responsible staff members or teams.
For every lead, you can trace which channel the inquiry came through, what its current processing status is, and what follow-up activities have resulted from it. Opportunities, proposals, and orders that arise from a lead remain linked to the original record.
From Marketing Contact to Sales Opportunity
Lead management creates a transparent interface between marketing and sales. Even with high inquiry volumes, you maintain a clear overview of open contacts and their handling status. Automatic escalation mechanisms help ensure that inquiries are processed in a timely manner. Reports show, among other things, which channels generate leads, how many inquiries come in during specific time periods, and how conversion rates develop. This allows you not only to execute marketing activities, but also to analyze their downstream impact on sales.
Centralized Marketing Planning
With JustRelate CRM, you plan and coordinate all your marketing activities from one central location. Milestones, deadlines, tasks, and appointments can be managed in a structured way. The team calendar gives marketing managers a clear overview of team activities and availability, and allows them to schedule both personnel and other resources such as meeting rooms.
For day-to-day work, every team member has access to a digital task and activity list. Open tasks, appointments, and follow-up reminders are brought together in one clear view. Reminder and follow-up features help ensure that agreed-upon activities are reliably completed.
The history of events, publications, and campaigns also remains fully traceable. At any time, you can see which activities have already been carried out and what decisions were made with internal or external contacts.
Digital Lead Capture at Trade Shows
Trade shows and events are a valuable source of contacts, often captured under significant time pressure. With the JustRelate CRM mobile lead app, you can record contact details, conversation notes, requirements, photos, documents, and additional information directly on-site.
Business cards can be scanned using OCR or QR code. Freely configurable questionnaires help document conversations in a structured way and capture relevant requirements. Depending on the responses, follow-up tasks or messages can be generated automatically.
Email Marketing Directly Integrated with Your CRM
JustRelate CRM supports you in planning and executing targeted email campaigns. Bulk emails and newsletters can be created based on selected CRM audiences and sent via integrated or connected email marketing solutions.
Recipient lists can be assembled using comprehensive filters. Virtually all relevant fields and relationships within the CRM can be taken into account. Multi-level filtering and proximity searches are also available for audience selection.
Marketing Analytics & Controlling
Today, marketing activities must not only be executed, but also evaluated for their effectiveness. JustRelate CRM provides comprehensive analysis and reporting functions for exactly this purpose.
Key metrics can be displayed directly in a personal marketing cockpit. These include target-vs-actual comparisons, visual filter results, year-over-year comparisons, and multidimensional drill-down analyses.
GDPR-Compliant and Measurable
Website and landing page forms can be connected to the CRM. After a successful double opt-in, contact data and consent information are automatically transferred. Different newsletter or topic subscriptions can be managed centrally.
For deliverability, SPF, DKIM, and DMARC authenticate sender domains. At the same time, you receive detailed response data on opens, clicks, unsubscribes, and bounces.
Take Your Marketing to the Next Level with JustRelate CRM
Plan your marketing activities centrally, reach your target audiences with precision, and make the success of your campaigns measurable. Discover how JustRelate CRM intelligently connects marketing, sales, and customer information.