Why AI visibility is critical right now
Anyone preparing a complex B2B purchasing decision today no longer relies solely on Google search. Decision-makers use ChatGPT, Gemini, or Perplexity to understand markets, compare vendors, and build shortlists. AI delivers one answer. Not a list of links, not ten results. A recommendation.
If your company doesn't appear in that answer, you don't exist for that decision-maker.
This isn't a prediction about the future. It's happening right now. Since the launch of AI Overviews, top search results have seen 32% fewer clicks. Traffic is shifting — quietly and systematically — away from traditional websites toward AI-generated summaries.
Traditional SEO optimizes for search engine algorithms. GEO optimizes for AI systems to recognize your company as a credible, citable source. These are two fundamentally different disciplines.
32%
fewer clicks for top search results since the launch of AI Overviews — and that hurts lead generation.
How the workshop works
Before your team invests a single day, we systematically analyze your digital presence for GEO relevance: Which content is readable and citable by AI systems? Where is structured data missing? How is your company currently represented in AI responses — and why?
Only once we have a clear picture of your starting point do we work together with your team. The workshop day is not a lecture. It's a facilitated working session in which we jointly prioritize, make decisions, and develop an action plan tailored to your infrastructure, your team, and your pace.
The result is a plan that works for your organization — with clear ownership and realistic timelines.
- Scope: 3-day all-inclusive package (including in-depth pre-analysis, live session, and structured follow-up).
- Time commitment for your team: Just one intensive, interactive workshop day — preferably online for maximum flexibility.
Expert guidance: Full facilitation, moderation, and results presentation delivered by an experienced Senior Consultant.
What you'll take away
System Check
A structured assessment of all GEO-relevant areas and your digital presence.
You'll know exactly where you stand today.
Potential Analysis
Identification of concrete levers to get your company named as a primary recommendation by AI systems.
You'll know which levers deliver the greatest impact.
Action Plan
A prioritized, immediately actionable roadmap for your marketing and content team.
Your team can hit the ground running the day after the workshop.
Frequently Asked Questions
For marketing and digital decision-makers who want to understand how AI systems influence purchasing decisions and are ready to take concrete action. No technical background required.
For marketing and digital decision-makers who want to understand how AI systems influence purchasing decisions and are ready to take concrete action. No technical background required.
Generative Engine Optimization (GEO) refers to the deliberate structuring of content so that AI systems like ChatGPT, Gemini, or Perplexity recognize and recommend a company as a relevant source. Traditional SEO is no longer sufficient for this. Companies that don't act now risk losing visibility to competitors who got started earlier.
Generative Engine Optimization (GEO) refers to the deliberate structuring of content so that AI systems like ChatGPT, Gemini, or Perplexity recognize and recommend a company as a relevant source. Traditional SEO is no longer sufficient for this. Companies that don't act now risk losing visibility to competitors who got started earlier.
Day 1 is the pre-analysis: we assess your current digital presence for GEO relevance. Day 2 is the workshop day with your team: joint analysis, prioritization, and action planning. Day 3 is the structured follow-up, with a documented results report and action plan.
Day 1 is the pre-analysis: we assess your current digital presence for GEO relevance. Day 2 is the workshop day with your team: joint analysis, prioritization, and action planning. Day 3 is the structured follow-up, with a documented results report and action plan.
Very little. Half a day for the workshop briefing and access to your key digital touchpoints (website, content strategy, and CMS if applicable). We take care of the rest.
Very little. Half a day for the workshop briefing and access to your key digital touchpoints (website, content strategy, and CMS if applicable). We take care of the rest.
Pricing depends on company size and scope. Get in touch and we'll provide a concrete proposal within 24 hours.
Pricing depends on company size and scope. Get in touch and we'll provide a concrete proposal within 24 hours.
Not necessarily. Many measures from the workshop can be implemented independently of your current system — for example, structured data, llms.txt, or content optimization. For companies looking to optimize their technical foundation for long-term AI visibility, we also outline which platform requirements play a role.
Not necessarily. Many measures from the workshop can be implemented independently of your current system — for example, structured data, llms.txt, or content optimization. For companies looking to optimize their technical foundation for long-term AI visibility, we also outline which platform requirements play a role.
Initial quick wins from the action plan are typically implementable within 2 to 4 weeks. Measurable improvements in AI visibility generally become apparent after 6 to 12 weeks, depending on your starting point.
Initial quick wins from the action plan are typically implementable within 2 to 4 weeks. Measurable improvements in AI visibility generally become apparent after 6 to 12 weeks, depending on your starting point.
Secure a decisive competitive advantage before your competitors do
System check, potential analysis, and action plan — all in one day.