From Campaign to Conversion
JustRelate etracker connects campaign measurement with the analysis of real user interactions. Capture traffic from various marketing channels, attribute conversions to the relevant campaigns, and sync conversion data with connected systems. The journey analysis also provides a detailed view of how individual visitors use your website and which content they engage with.
Campaign Tracking
Measure marketing impact across channels: Capture campaigns from email, social media, search engines, display, and more — and analyze their contribution to traffic and conversions.
Conversion Sync
Consolidate conversion data: Transfer and synchronize conversion information between JustRelate etracker and connected marketing and advertising systems.
Compare Campaigns
Evaluate performance with confidence: Compare campaigns, channels, and initiatives against relevant KPIs — and identify which activities contribute most to achieving your goals.
Live Journeys
Track visitor behavior in real time: Monitor active sessions and see which pages and content individual visitors are currently viewing.
Content Interactions
Understand how digital content is used: Identify which content visitors engage with and how those interactions develop throughout a session.
Trace the Customer Journey
View touchpoints in context: Follow the path individual visitors take through your digital offerings and gain direct insight into their current experience.
Capture Campaign Impact Across All Relevant Channels
Marketing activities today take place across numerous platforms. JustRelate etracker helps you capture traffic from different sources in a consistent way and evaluate campaigns on a comparable basis. In addition to traditional campaigns, you can track email, social media, search engine, and display initiatives.
By attributing visits and interactions to the respective campaigns, you gain a stronger foundation for assessing your marketing activities. You can identify which sources generate qualified traffic and which initiatives actually contribute to the desired conversion.
- Clearly tag and capture marketing campaigns
Make traffic from different channels comparable
Evaluate campaigns based on visits and conversions
Identify top-performing sources and initiatives
Optimize marketing budgets based on reliable data
Sync Conversion Data with Other Systems
The impact of a campaign doesn't end at the website. For a complete evaluation, relevant conversions must also be available in the systems where campaigns are planned, managed, and optimized.
With JustRelate etracker's Conversion Sync, conversion information can be matched with connected advertising and marketing platforms. This allows relevant completions and target actions to be used for further campaign optimization.
Connecting analytics and campaign data reduces friction between systems and ensures that marketing managers are not solely reliant on siloed platform reports.
Observe Live Customer Journeys in Real Time
Reports tell you what has already happened. Live Journeys, on the other hand, give you direct insight into ongoing visits. You can see which pages a visitor is currently viewing and how their session is unfolding.
This creates an especially immediate window into digital user behavior. For example, you can trace how a visitor navigates from a campaign landing page to further content, which offers they explore, or at what point they leave the site.
Understand Content Usage in Context
Individual page views reveal little about which content is actually relevant within a customer journey. Live analysis places interactions in their chronological context and shows how visitors navigate through your content.
This helps you better understand which pieces of content follow one another, which offers spark interest, and how different entry points influence subsequent behavior. These insights support you in aligning content and digital touchpoints more closely with the real usage patterns of your visitors.
Bringing Together Campaign Data and User Behavior
The combination of campaign analysis and Live Journeys creates two distinct perspectives on your digital activities. Campaign tracking shows which initiatives drive results. Live Journeys show how visitors actually engage with your digital offerings after a campaign touchpoint.
This allows marketing and CRM teams not only to evaluate the performance of individual channels, but also to understand how campaign contacts develop further along the customer journey. This connection provides concrete starting points for optimizing landing pages, content, campaigns, and conversion paths.
Ready for Greater Transparency Into Your Campaigns and Journeys?
With JustRelate etracker, you connect campaign measurement, conversion data, and live insights into user behavior. Understand the impact of your initiatives and follow the customer journey of your visitors — for more informed decisions and more targeted digital customer engagement.