Manage Tracking and Consent Centrally
The integrated Tag Manager helps you embed JustRelate etracker as well as any code snippets and conversion pixels from third-party providers such as Google, Meta, TikTok, or LinkedIn. Tags can be set up using templates or custom scripts, and controlled with individual triggers and variables. The associated consent category is stored directly in the tag configuration, so tags are activated or blocked immediately based on user preferences.
Tag Manager
Manage all tags centrally: Integrate JustRelate etracker, conversion pixels, remarketing tags, and any third-party scripts, and flexibly determine when they are triggered.
Triggers & Variables
Configure tracking precisely: Define which interactions activate a tag and what additional information is transmitted in the process.
Consent Management
Honor consent directly: Assign tags to an appropriate consent category and control their activation based on your visitors' preferences.
Consent Dialog
Customize consent individually: Adjust texts, colors, logo, and position, and provide different language versions for your websites.
Consent Withdrawal
Enable control at any time: Give visitors the option to change their decision later via a footer link or a floating element.
Marketer Setup
Automatically capture clicks, downloads, external links, and video views, or configure your own measurement points, micro and macro conversions, and multi-step funnels.
Manage Marketing Tags Without Touching Your Source Code
With the JustRelate etracker Tag Manager, you can centrally configure both analytics tracking and marketing tags. Pre-built templates simplify the setup of common platforms; alternatively, custom scripts can be integrated. This enables use cases such as conversion tracking and remarketing across different marketing channels.
Custom events and data enrichments can also be configured to complement automatic tracking. Page views, scroll events, video views, external links, mailto links, and downloads can already be captured automatically.
- Use automatically captured standard events for quick setup
Define custom events for specific interactions
Integrate conversion and remarketing tags from various platforms
Configure triggers for different conditions
Pass additional information to tags via variables
Manage custom scripts and third-party code centrally
Link Tags to Consent at the Point of Setup
Tag and consent management work hand in hand within JustRelate etracker. When creating a tag, you assign the relevant purpose and provider directly. This means new tags do not need to be maintained separately in a standalone system. The stored category then determines whether a service is activated or blocked in line with the user's consent.
Delivery via a dedicated subdomain also helps make tag and consent management scripts less susceptible to being blocked by browser extensions. This ensures the consent dialog is reliably displayed. The lightweight consent code simultaneously supports strong load performance and helps avoid runtime issues.
Design the Consent Dialog to Match Your Brand
The Consent Manager can be tailored to the look and feel of your digital presence. You control the colors, logo, position, and texts of the dialog, and can store multiple language versions. External consent-required content such as YouTube videos or Google Maps can also be unlocked retroactively by the user after an initial refusal.
For later withdrawal of consent, you can use a footer link or a floating icon. This keeps the option permanently accessible to visitors. In addition, JustRelate etracker provides a downloadable consent log that can be used to document and verify granted consents.
Measure Events and Conversions Without Developer Involvement
The marketer setup is designed so that you can configure key metrics directly within the interface. Automatically captured interactions such as downloads, external links, or video views form the foundation. For specific requirements, you can measure clicks on any page element without modifying the website's HTML code.
Conversion goals can also be defined directly in the Tag Manager. You can distinguish between micro conversions for individual intermediate steps and macro conversions for higher-level goals. Multi-step processes such as registrations or checkouts can be mapped as funnels and then analyzed step by step.
Verify Tracking Reliably Before Going Live
Before new tags are deployed to production, you can verify their behavior directly on your website. The built-in debug mode overlays existing tags and drafts on the page, enabling real-time inspection. This allows you to validate configurations before they go live for visitors.
For later withdrawal of consent, you can use a footer link or a floating icon. This keeps the option permanently accessible to visitors. In addition, JustRelate etracker provides a downloadable consent log that can be used to document and verify granted consents.
Fewer Technical Dependencies in Marketing
JustRelate etracker shifts many recurring tracking tasks directly into the interface for marketing teams. You can define measurements, configure tags, assign consent categories, and build conversion workflows without requiring source code changes for every adjustment. This shortens coordination cycles and creates more room for quickly rolling out new campaigns and measurement requirements.
Ready for Flexible Tracking with Built-In Privacy?
Use JustRelate etracker to manage tags, consent, and marketing measurements on a unified foundation. Empower your marketing teams to handle tracking requirements independently and make digital initiatives measurable without unnecessary technical detours.