Why Pharma Companies Need Connected Customer Management
Pharma, biotechnology, and life sciences combine complex customer structures, regulated processes, and high documentation requirements. At the same time, marketing, sales, and service teams work with numerous contacts, organizations, and distribution channels. JustRelate CRM centralizes relevant information and helps you systematically develop customer relationships, document activities in a traceable way, and manage sales and marketing processes efficiently.
Relationship Networks
Physicians, pharmacies, clinics, purchasing associations, healthcare facilities, and other organizations are often interconnected in many ways. Individuals may hold multiple roles across different organizations.
Field Sales Management
Field sales representatives need up-to-date customer information right at the point of visit. Visit histories, notes, activities, campaigns, and relevant customer data must therefore be quickly accessible on the go.
Regulatory Requirements
Contacts, visits, activities, and other processes must be documented in a traceable manner. Especially in a regulated environment, companies need transparent information and structured processes.
Purposefully Advance Every Customer Interaction
JustRelate CRM connects marketing, sales, and service on a shared platform. This gives you a holistic view of customers, contacts, activities, and opportunities, enabling you to align your initiatives with precision.
Centralize
Bring together customer data, activities, visit reports, leads, and other information in one central location so that all relevant information is always available.
Connect
Map complex relationships between individuals, companies, institutions, and other stakeholders, and identify roles and connections at a glance.
Mobilize
Access relevant customer data on the go and capture visit reports, trade show leads, and activities directly via smartphone or tablet — online and offline.
Analyze
Use dashboards, reports, and sales intelligence to manage territories, opportunities, campaigns, and activities with full transparency.
Built for Pharma & Biotechnology
From strategic market development to in-person field sales visits — JustRelate CRM supports your processes across marketing, sales, and service, and establishes a shared data foundation for your customer relationships.
Target Groups & Customer Structures
Centrally map physicians, pharmacies, clinics, healthcare facilities, and other business partners with their relationships, roles, and responsibilities.
Field Sales & Visit Management
Plan visits and routes efficiently, access customer information on mobile devices, and document meeting outcomes directly on site.
Events & Trade Show Leads
Plan and manage events, capture new contacts, and systematically transfer trade show leads into your sales processes.
Marketing Campaigns
Plan, execute, and evaluate multi-stage campaigns, promotions, and other marketing initiatives across various channels.
Sales Management
Manage sales territories, leads, and opportunities with full transparency, and establish a solid foundation for forecasts and sales planning.
Customer Service
Consolidate complaints, helpdesk requests, and service activities, and ensure that information from sales, marketing, and service is brought together in one place.
CRM for Complex Life Science Structures
Pharma and biotech companies need a centralized view of customers, contacts, organizations, and activities. A CRM can serve as a shared data foundation, connect processes, and support collaboration across marketing, sales, and service.
360°
Customer View
Centralized information on customers, contacts, activities, and relationships.
Mobile
Field Sales
Customer data and visit documentation directly on smartphone and tablet — online and offline.
Hybrid
Communication
Coordinate marketing, sales, and service across multiple contact channels.
GDPR
Compliant Processes
Structured and traceable processes for the responsible handling of customer data.
Turn Complex Customer Relationships into Clear Processes
Gain visibility into your customers, support your field sales team, and connect marketing, sales, and service with a centralized CRM platform.