The Email Builder for Successful Onboarding Journeys
Welcome emails are among the highest-attention email formats and offer a valuable window for relationship building immediately after registration. The Welcome Email Portfolio shows that 74% of subscribers expect a welcome message right after signing up, and welcome emails can achieve open rates of 70 to 90%. With the JustRelate Email Builder, you can develop individual messages as well as multi-step onboarding journeys, and tailor content, tone, and design to different audiences and markets. Pre-built modules, central brand assets, drag & drop, and integrated AI accelerate production while keeping your visual identity intact.
Welcome Personally
Create a positive first impression with relevant content and address new contacts in a way that suits the occasion, audience, and customer journey.
Structure Onboarding
Guide new customers through your brand, products, services, and digital offerings step by step — rather than cramming all information into a single email.
Protect Brand Identity
Use central assets, reusable modules, and your defined brand guidelines to ensure consistent design across all welcome emails.
Create Content with AI
Generate initial draft copy, optimize existing content, or develop different variants — directly within the Email Builder and without any additional tools.
Communicate Multilingually
Create international welcome campaigns more efficiently and translate content directly within your template — without having to rebuild the structure, layout, or design.
Connect Email and Landing Page
Turn a finished welcome email into a matching landing page with a single click and create a seamless transition from the first contact to the next action.
Using the First Contact Purposefully to Build Relationships
A welcome email is more than an automated confirmation. It can convey your brand story, ease new customers into your offering, draw attention to relevant products, guide customers to loyalty programs, or collect feedback. The Welcome Email Portfolio showcases different approaches that companies use to systematically introduce new contacts to their brand and customer world after sign-up.
- Design greeting and welcome emails tailored to the specific registration occasion.
- Convey brand story, product worlds, and relevant services step by step.
- Integrate loyalty programs, communities, and additional contact options.
- Efficiently vary content for different audiences and markets.
- Use reusable modules and brand assets for consistent campaigns.
Create Welcome Emails Faster and Personalize with Precision
The first contact plays a decisive role in how new customers perceive your brand and what next steps they take in their customer journey.
With the JustRelate Email Builder, you can create welcome emails without any coding knowledge and develop content directly within your existing working environment. The integrated AI helps you draft copy, shorten or optimize texts, and create variants for different recipient groups — taking your templates, components, and brand tone into account.
This flexibility is especially relevant for onboarding journeys: an initial email can confirm the sign-up and introduce the brand, while follow-up messages spotlight products, services, how-tos, loyalty offers, or communities. A series of three welcome emails can generate up to 90% more orders than a single welcome email. This allows you to build content along the customer journey rather than overwhelming new contacts with information all at once.
Consistent Content Across All Touchpoints
Welcome campaigns are often needed in multiple countries, languages, and variants. The JustRelate Email Builder helps you translate and adapt existing content directly within your template while preserving the layout and design. With Global Brand Tone, editorial guidelines and your desired brand voice can be applied consistently across campaigns, teams, and languages. This allows you to produce different versions of an onboarding campaign without having to rebuild each variant from scratch.
Building Onboarding Journeys with Relevant Content
Not all new customers share the same interests or need the same information. The flexible structure of the Email Builder lets you combine different content focuses and tailor your communication to each entry point.
By combining modular design with AI support, you can develop variants more quickly and then review them editorially. Every AI suggestion remains fully editable and can be adjusted or discarded before sending.
From Welcome Email Directly to the Right Landing Page
A successful onboarding email doesn't end at the click. Guide new customers to the next relevant piece of content with a consistent experience.
With the Email to Landing Page feature, you can turn a finished email into a matching landing page with just one click. Content, design, and brand identity are carried over seamlessly, so there is no visual disconnect between the email and the destination page.
A Seamless Entry into Your Brand World
Connect welcome emails with matching landing pages for further content.
Deepen product and service information directly from the email.
Prominently continue loyalty programs and community offers.
Guide registered customers purposefully to next actions and offers.
Automatically keep content and design consistent across email and landing page.
Want to Delight New Customers from the Very Start?
Use the JustRelate Email Builder to create on-brand welcome and onboarding emails faster, more individually, and at scale — from the first greeting to the next relevant touchpoint.