Yes. You can create a library of reusable templates and components to speed up future campaigns.
Emails that adapt to every recipient
Every customer is different. Their interests, purchase history, location and level of engagement all influence how they interact with your communications.
With personalization and dynamic content features, you can automatically adapt your emails based on the data available in your CRM or marketing platform.
The result: more relevant campaigns, a better customer experience and stronger performance.
Turn your data into personalized experiences
Personalization is no longer limited to adding a first name to an email subject line. Email Builder lets you use your data to adapt campaign content based on a wide range of criteria:
Each recipient gets an email that is genuinely relevant to them.
Personalization features
Add personalized variables
Easily personalize your emails using contact data. These variables are automatically replaced when the email is sent. For example, add:
{{First name}} {{Last name}} {{Company name}} {{Preferred store}} {{City}} {{Appointment date}} {{Order number}}
Or any other data available in your system.
Display dynamic content
Not all contacts have the same expectations. With dynamic content blocks, you can automatically display different content based on your segmentation criteria. Create one email that automatically adapts to each recipient.
- A different offer depending on the country
- A specific banner based on the customer profile
- A visual adapted to a specific brand or subsidiary
- Content reserved for VIP customers
- Personalized recommendations
Easily manage multilingual campaigns
Roll out communications across multiple markets without starting from scratch. Reuse the same email structure and adapt only the content required for each language or country.
Simplify international campaign management while ensuring a consistent experience.
Reuse your content intelligently
Create reusable blocks that are displayed only when certain conditions are met.
Reduce the number of templates you need to maintain and make campaign updates easier.
Why personalize your emails?
Increase engagement
Personalized emails attract more attention and are more likely to drive action. By providing content tailored to each recipient’s expectations, you can naturally improve open and click-through rates.
Simplify campaign management
Instead of creating multiple versions of the same email, manage a single campaign that automatically adapts to each profile. Save time while reducing the risk of errors.
Improve the customer experience
Your customers receive only the information that is relevant to them. This approach makes your communications more meaningful and helps strengthen your relationship with your brand.
Scale your campaigns
Whether you manage multiple countries, brands or customer segments, Email Builder enables you to create personalized campaigns at scale without making your creation process more complex.
Personalization in your ecosystem
Use CRM, marketing automation or sending data to personalize emails directly within your existing environment.
Actionable use cases
Adapt a campaign by country
Automatically display the right visuals, language and offers for each market.
Personalize a newsletter
Offer different content based on each subscriber’s interests or profile.
Reward your best customers
Display exclusive offers or benefits for loyalty program members, making every message more relevant and rewarding.
Personalize B2B emails
Tailor your emails based on industry, company size or the role of your contact.
Frequently asked questions
No. The editor is designed to be used without any HTML knowledge.
No. The editor is designed to be used without any HTML knowledge.
Yes. All emails are optimized for mobile devices and major email clients.
Yes. All emails are optimized for mobile devices and major email clients.
Yes. You can create a library of reusable templates and components to speed up future campaigns.
Yes. If needed, your technical teams can access the generated HTML.
Yes. If needed, your technical teams can access the generated HTML.
Yes. Email Builder is designed to allow multiple teams to work on the same campaigns.
Yes. Email Builder is designed to allow multiple teams to work on the same campaigns.