Why Media Companies Need Connected Customer Management
Readers, subscribers, advertising clients, trade partners, and other business partners have different requirements and are reached through numerous channels. At the same time, digital business models, new content offerings, and fragmented target audiences are reshaping the demands placed on marketing and sales. JustRelate CRM consolidates customer-related information in a central data foundation, creating the basis for personalized communication, more efficient sales processes, and long-term customer relationships.
Diverse Customer Groups
Publishers and media companies serve readers and subscribers as well as advertisers, retailers, authors, and distribution partners. Each target group requires its own processes, information, and communication channels.
Fragmented Customer Data
When marketing, sales, and other departments work with separate address databases, redundant data and information gaps emerge. A shared data foundation, by contrast, provides a complete view of customers and contacts.
Many Communication Channels
Emails, mailings, events, personal conversations, websites, and other digital touchpoints generate numerous customer interactions. The CRM brings this information together and makes interactions traceable.
Growing Competitive Pressure
Digital offerings, new media channels, and changing user behavior are increasing the pressure on publishers to target customers more precisely, retain subscribers, and unlock new revenue potential.
Turn Customer Data into New Business Opportunities
JustRelate CRM connects marketing, sales, and customer service in a shared information foundation. This allows you to identify interests, past interactions, orders, and potential, and derive targeted measures for different audience segments.
Centralize
Bring together customers, prospects, partners, offers, products, subscriptions, and other information in a shared data foundation — so that marketing, sales, and service always work from the same up-to-date information.
Personalize
Use existing customer and interaction data to tailor communication precisely to readers, subscribers, advertisers, retailers, and other target groups.
Segment
Build precise audience segments based on customer types, interests, past purchases, orders, events, or other attributes, and engage each segment individually.
Analyze
Use reports, KPIs, and visual dashboards to bring transparency to customer behavior, marketing activities, sales efforts, and revenue potential.
Built for Media Companies and Publishers
From the first prospect interaction through advertising sales and subscriptions to long-term customer retention — JustRelate CRM supports the core customer-related processes of your media business.
Acquire and Retain Subscribers
Identify expiring, cancelled, or particularly active subscriptions and reach out to customers at exactly the right moment. Newsletters and tailored offers support long-term retention.
Develop Advertising Clients Strategically
Analyze past placements, contacts, and interests to identify the right companies for topic focuses, events, or new advertising opportunities. This gives you a solid foundation for your sales activities.
Book and Product Sales
Use purchase histories and customer interests to identify which products or new releases may be relevant for specific target groups. Support your sales team with targeted campaigns and analytics.
Manage Marketing Campaigns
Plan, execute, and analyze interactive email campaigns, direct mail campaigns, events, and telemarketing activities. The results of your initiatives feed directly into the customer history.
Connect Customer Service
Make relevant information available to customer-facing teams — from past conversations and marketing activities to opt-ins, complaints, and other interactions.
Identify Cross- and Upselling Potential
Analyze customer and order data to uncover additional revenue opportunities. Identify, for example, which customers have not yet used certain products, or which offers align with their existing interests.
Identify Customer Potential
Connect customer data, communication, and sales activities on a central platform — creating the foundation for more relevant customer engagement, more efficient processes, and lasting customer relationships.
One Central Platform for Complex Customer Relationships
Media companies need a shared data foundation that connects marketing, sales, service, and other customer-facing functions. JustRelate CRM creates transparency across contacts, activities, and business processes while supporting individual workflows and differentiated access permissions.
360°
Customer View
All relevant information on customers and contacts available centrally — for well-informed preparation for conversations and initiatives.
Hybrid
Communication
Plan and document marketing campaigns, mailings, events, and personal contacts across multiple channels in a traceable way.
BI
Analytics & Dashboards
KPIs, reports, and visual dashboards create transparency across customers, activities, and sales opportunities.
GDPR
Compliant Processes
Features for the legally compliant handling of personal customer data and opt-ins.
Purposefully Develop Customer Relationships in Media Companies.
Consolidate customer data, marketing, sales, and service on a shared platform. Identify relevant potential, make your communication more targeted, and create a consistent customer journey across every touchpoint.