Projects can take months or years, creating many opportunities for communication — and many opportunities for prospects to go quiet.
Why construction companies need smarter communication
Construction projects can involve long decision processes, multiple stakeholders and large amounts of product information.
Consistent communication helps companies stay relevant from the first inquiry through the next project.
Long project cycles
Multiple stakeholders
Architects, contractors, investors, distributors and purchasing teams all have different requirements and influence the buying process.
Missed follow-ups
A customer who isn't ready today may become a valuable opportunity months later. Manual follow-up makes these opportunities difficult to manage.
Keep every project conversation moving
Automate relevant communication throughout the project lifecycle and give every prospect the information they need to take the next step.
Automate
Follow up automatically after inquiries, downloads and other customer interactions.
Personalize
Adapt communication to the type of customer, product interest or project stage.
Segment
Create relevant communication for contractors, architects, distributors and other audiences.
Measure
Understand which products, content and messages generate engagement.
Built for project-driven businesses
Use automation to support customer communication before, during and after every project.
Product inquiries
Automatically follow up when prospects request information about products or solutions.
Product information
Deliver catalogues, specifications, application examples and other relevant product information.
Distributor communication
Keep partners informed about products, campaigns and updates without relying on manual communication.
Future projects
Stay connected after a project ends and create opportunities for the next order or project.
Smarter Communication for Construction Companies
Deliver the right information to the right stakeholders at the right time.
Reliable communication throughout every project
When projects and customer relationships extend over months or years,
your communication infrastructure needs to remain reliable, scalable and easy to manage.
99.95%
uptime
Keep important customer communication running reliably.
AWS
cloud infrastructure
Scale communication as your business and audience grow.
SPF · DKIM · DMARC
trusted delivery
Email authentication supporting reliable delivery.
GDPR
focused processes
Privacy-conscious handling of customer and prospect data.
See how JustRelate Marketing Automation solves these challenges with automated workflows tailored for construction teams.
Automate follow-up, keep customers informed and stay connected long after the first project.