An Analytics Platform for Deep Insights
JustRelate etracker gives you multiple perspectives on the digital behavior of your visitors. Dynamic drill-downs take you from high-level metrics all the way to detailed correlations. Behavioral segments make it easy to compare specific user groups, while the scroll map shows which content actually reaches the visible area. For e-commerce teams, analysis of the shopping funnel, product catalog, vouchers, and checkout delivers additional insights along the purchase journey.
Dynamic Drill-Downs
Explore data down to the finest detail: Break down reports across multiple dimensions and uncover correlations that remain hidden in aggregated metrics.
Behavioral Segments
Analyze user groups individually: Define segments based on flexible conditions and compare different behavioral patterns.
Scroll Map
Evaluate content in its usage context: See directly on your website how far visitors scroll and which sections are actually viewed.
Shop Funnel
Trace the purchase journey: Analyze every step from category browsing to individual product variants and identify where users drop off.
Catalog Analysis
Evaluate products by performance: Compare the popularity and order frequency of your items and identify your top performers as well as products with lower demand.
Checkout & Promotions
Understand cart abandonment and sales drivers: Examine checkout drop-offs, vouchers, internal search, teasers, and promotions to assess their impact.
Reveal the Connections Within Your Data
A single metric rarely answers the question of why a value has changed. With the dynamic drill-downs in JustRelate etracker, you can break down reports step by step across additional dimensions. Depending on the report, multiple levels can be combined — allowing you to explore relationships between pages, traffic sources, devices, campaigns, or any other available dimensions.
You can filter entries, add further dimensions, and freely determine the order of analysis levels. This lets you move from a high-level view all the way down to the specific details that matter for your particular question.
- Filter reports by entries and metrics
Add additional dimensions to your analysis
Break data down across multiple levels
Arrange dimensions in any order
Switch from aggregated values to granular detail
Compare Users by Their Behavior
Not every website visitor has the same goal. With the behavioral segments in JustRelate etracker, you can define your own user groups based on specific conditions and rules. Ready-made templates are available to get you started, or you can build fully custom segments using a rule editor. Cohort gradations and counter-segments are also supported.
Particularly useful is the ability to apply segments retroactively to existing data. This means you don't need to know in advance which user groups you'll want to analyze — you can apply new questions to your historical analytics data at any time.
Understand Scroll Behavior Directly on Your Website
Which content is actually seen? The scroll map answers this question directly in the context of each page. JustRelate etracker automatically captures scroll behavior and shows how many visitors reach each section of a page and how long they stay there. The view can be filtered by desktop, tablet, and mobile.
The visual overlay on the actual website reveals where attention fades. The scroll report provides more detailed analysis options, allowing you to segment results by traffic source or user group, for example. This lets you examine landing pages, editorial content, and other key page types to see how they are actually being used.
Analyze Your Online Shop Along the Purchase Journey
JustRelate etracker offers e-commerce managers dedicated reports for the shopping funnel and product catalog. The shop funnel covers everything from category level down to individual product variants, making the performance of each stage visible. This allows you to pinpoint exactly where changes in the purchase journey are occurring.
With the Top-Performers Matrix, you can compare your top 100 products based on popularity and order frequency. This helps you identify both high-demand items and products whose visibility or sales performance falls short of expectations.
Evaluate Checkout, Vouchers, and Shop Elements
Individual components of the shopping experience can also be analyzed. Checkout abandonment becomes visible and can be investigated in a targeted way. At the same time, you can evaluate voucher usage and understand the contribution that various shop elements — such as internal search, teasers, and promotions — make to user behavior.
This gives you more than just an overview of completed orders: you can trace the entire path leading up to a purchase and actively look for opportunities to improve conversion.
Turn Data Into Concrete Optimizations
JustRelate etracker combines quantitative reports with visual and behavioral analysis methods. This allows you to identify, for example, which user groups engage most intensively with a page, where visitors stop reaching content, or at which point in the purchase journey drop-offs occur.
These different perspectives help you prioritize optimization efforts more effectively — from refining individual pieces of content and improving the user experience to optimizing your product catalog and checkout flow.
Ready for Deeper Insights From Your Analytics Data?
Use JustRelate etracker to analyze user behavior, content, and shop performance from multiple perspectives. Uncover correlations, identify optimization potential, and make your marketing decisions based on concrete insights.