A GDPR-Compliant Analytics Platform for Your Digital Touchpoints
JustRelate etracker supports multiple ways of technical integration – directly via website code, through plugins for common CMS and shop systems, or via the integrated Tag Manager. Shopware, Shopify, PrestaShop, Magento, JTL, WordPress, TYPO3, Drupal, Joomla, Contao, Weblication, and many more platforms can be connected. HubSpot, mobile apps, single-page applications, and existing Google Analytics environments are also supported.
CMS & Shop Systems
Up and running quickly: Take advantage of existing plugins and integrations for a wide range of content management and commerce platforms. Depending on the system, you can capture not only page views but also product data, shopping carts, orders, and additional e-commerce information.
Tag & Consent Management
Centralized tracking control: Define tags, events, conversions, and other measurement points without having to touch the source code for every adjustment. The integrated Consent Manager supports privacy-compliant management of additional tags and third-party services.
Events & Conversions
Making digital interactions measurable: Track clicks, downloads, videos, forms, internal search queries, and custom events. This gives you a detailed picture of which content and features actually drive interactions and conversions.
E-Commerce & Customer Journey
From product interest to purchase: Measure product views, shopping cart actions, orders, and further e-commerce steps. Analyze product performance, conversion rates, purchase processes, and abandoned carts along the digital customer journey.
Analytics & Existing Systems
Keep using what you have: Forward tracking data server-side to Google Analytics 4 and continue benefiting from your familiar reporting environment. At the same time, server-side transmission reduces browser-side restrictions and data loss caused by ad blockers.
AI-Powered Tracking
Simpler tracking configuration: Use JustRelate etracker AI to describe in plain language which interaction you want to measure. The AI assistant generates a tracking draft with triggers, variables, and tags that you can review and then activate.
Integration as a Competitive Advantage
JustRelate etracker combines technical flexibility with privacy-conscious web analytics. Instead of running separate tracking solutions for websites, shops, campaigns, and digital applications in isolation, you create a consistent data foundation for your marketing decisions.
Whether it's a classic website, a complex online shop, a landing page, a portal, or a mobile application: JustRelate etracker offers multiple integration paths and supports both standardized and custom tracking scenarios. Plugins simplify integration with popular platforms, while APIs, parameters, and the Tag Manager leave room for specific requirements.
A Flexible Foundation for Your Tracking
Centralized capture of page views, interactions, campaigns, and conversions.
Custom events and parameters for specific marketing and analytics requirements.
E-commerce tracking for products, shopping carts, orders, and purchase processes.
Tag and consent management for controlled integration of additional services.
Server-side data transfer to Google Analytics 4 with prior anonymization.
AI support for setting up tracking and analyzing your data.
Built for Your Digital Infrastructure
Websites & CMS
JustRelate etracker can be integrated into existing websites in a variety of ways. The tracking code can be embedded directly in the HTML head or via templates from content management systems. Plugins and specific integration paths are available for common platforms – including WordPress, TYPO3, Drupal, Joomla, Contao, and Weblication. HubSpot websites, blogs, and landing pages can also be analyzed with JustRelate etracker.
For modern web applications, JustRelate etracker also supports single-page applications. Virtual page views can be triggered automatically, via the Tag Manager, or manually, ensuring that dynamically loaded content is included in the analysis.
Shops & E-Commerce
Dedicated integrations are available for online shops – for example for Shopware, Shopify, PrestaShop, JTL, Adobe Commerce (Magento), WordPress & WooCommerce, and other shop systems. The respective extensions simplify technical implementation and can capture e-commerce data such as product views, shopping cart actions, and orders.
This enables marketing and e-commerce teams to go beyond traffic analysis and examine the complete customer journey through to the transaction. Product performance, internal search, purchase intent, conversion, and cart abandonment all become measurable components of marketing management.
Custom Tracking for Your Processes
Not every digital interaction can be captured with standard tracking. With the JustRelate etracker Tag Manager, you can define custom events, conversions, dimensions, on-site campaigns, and virtual page views. CSS selectors allow you to measure specific clicks or visible page elements, for example, without having to modify the website code for every adjustment. More complex requirements such as form analysis, multi-step conversion processes, internal search functions, or custom on-site campaigns can also be implemented. This lets you examine precisely the interactions that are relevant to your marketing goals.
Analytics and AI on a Shared Foundation
JustRelate etracker combines consent-free, privacy-compliant tracking with flexible integration options and AI-powered analysis. This creates a solid foundation for marketing decisions – without your teams needing technical support every time a new question arises.
AI Makes Integration and Analysis Easier
Describe tracking requirements in plain language and configure them as a draft.
Ask custom questions about your own tracking data directly in simple language.
Create dashboards with the metrics and dimensions you need using a simple prompt.
Automatically detect trends, anomalies, and relevant changes.
Set up alerts for critical KPI changes without complex manual configuration.
Process tracking data exclusively in Germany and run AI services within the EU.
From Tracking to Marketing Decisions
With JustRelate etracker, you bring together technical integration, data collection, and intelligent analysis in a seamless workflow. Your existing websites, shops, and digital applications remain the foundation – JustRelate etracker adds a central analytics layer for reliable marketing and conversion data.
The integrated AI assistant goes beyond traditional reporting: you can formulate tracking requirements, query data in plain language, create custom dashboards, and be alerted to relevant changes. This transforms technical data collection into a tool for faster, more informed marketing decisions.
Ready to Take Control of Your Sales Processes?
Discover an AI-powered CRM system that takes your sales to the next level.