The context of collaboration
Center Parcs is a true role model in its sector, standing out for the quality of its customer experience and the values that have built the brand's success for over 55 years. Inspiring experiences, top-of-the-range cottages, and respect for the environment are the strong values at the heart of the Center Parcs rebranding project.
45 %
of sales generated by repeat customers
12 - 15 %
of the revenue is generated in January alone
The challenges ahead
Deploy the new brand identity across all email channels
Adapt branding to email constraints
Using e-mail to speed up performance
Our solutions
Deploy an Email Builder perfectly aligned with the group's charter and adapted to the specific characteristics of the leisure and tourism industry
Benefit from a set of ready-to-use modules that can be adapted and recomposed ad infinitum
Re-internalise production to reduce costs and increase campaign output to improve Time To Delivery
Results in figures
8.2 % increase
in reactivity in the new campaigns thanks to the creative revamp and design innovation
+ €1 million
generated from email campaigns post-revamp, resulting in 28 % increase in revenue
26 % increase in conversion rate
thanks to customer engagement generated by the email-web link
Center Parcs: Adapting brand identity
Feedback from Center Parcs is our most valuable argument
We achieved excellent commercial results.
At Center Parcs, the back-to-school vacations and the New Year are key moments for customer activation. The CRM team generates 12-15% of its revenue in January alone. For the January 2023 campaign, we achieved excellent commercial results: +22% in revenues, i.e. a campaign that generated almost 57 million euros!
Julien Catani
Customer Value Manager at Pierre et Vacances Center Parcs Grou
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