The context of collaboration
Founded in Paris in 1828, Maison Guerlain embodies a history of creative audacity and transmission. From its beginnings, it has been driven by a resolutely contemporary spirit and built with an absolute obsession: to be at the forefront and avant-garde, showing the way of Beauty. Above all, a House of creation and creators, five generations have succeeded each other and signed timeless beauty creations, from the iconic Bee Bottle to the first lipstick in stick form!
200 years
of history
100 years
of history for Shalimar in 2025
1 100
fragrances created since 1828
1
iconic Terracotta powder sold every 30 seconds
The challenges ahead
Optimize email production management to enhance agility and reduce costs associated with outsourcing.
Ensure global alignment of brand image while allowing local adaptations according to the specific needs of each market.
Have, at the HQ level, a global visibility of emails produced at scale by different markets.
Make local teams more autonomous by reducing their dependence on an external agency for email integration and routing.
Our solutions
Progressive deployment of the tool in pilot markets (France, Americas, Asia, and the Middle East) followed by an extension to all of Europe and the world.
Internalization of campaign production and cost optimization by giving teams direct access to creation tools.
Centralization of master templates creation in French and English to standardize visual identity, while leaving autonomy to market teams to adapt content (translations, specific offers...).
Implementation of specific support through training, and allocation of licenses per market to facilitate tool adoption.
Results in figures
18
marketing campaigns created per month
+40%
revenue generated by emails between 2022 and 2024
23
international variations (languages and markets)
Guerlain: a diverse and rich variety of campaign types
A master template centralized at HQ, adapted by market teams to customize content (translations, product visuals, specific offers...) while maintaining visual identity
Feedback from Guerlain is our most valuable argument
Deploying the solution across all our markets has significantly improved our productivity and given us greater flexibility.
For nearly three years, JustRelate has been a valuable partner in the production of our campaigns. Deploying the solution across all our markets has considerably improved our productivity and given us greater flexibility. We are able to deploy more relevant activations locally, while ensuring global consistency of our brand content.
Elodie Dos Santos
CRM & Loyalty Manager - Guerlain
How leading brands achieve more with JustRelate
Is outsourced email production limiting your global CRM agility?
See how the CX Cloud platform can bring campaign creation in-house, align your brand across every market, and give local teams the autonomy to move fast — without losing global consistency.