The context of collaboration
Somewhere between sport and fashion, Lacoste has been building its legend for nearly 90 years. This legend, born on the tennis courts, has been embodied in a now-iconic logo: the crocodile, a symbol of tenacity, daring, and style.
The keyword at Lacoste: Elegance, with a capital E. An elegance that both distinguishes and unites. An elegance that transcends cultures and generations. In short, a timeless, universal, and inclusive elegance. But above all, a creative, inventive, and bold elegance that is evident in both the brand’s collections and its communications.
With a presence in nearly a hundred countries, Lacoste has successfully stamped its mark on the international stage without ever losing sight of what defines its identity: a style that blends sports, elegance, and casualness, with a commitment to creativity and audacity in design.
More relevant than ever, Lacoste continually reinvents itself to engage with younger generations and remain an inspiring brand.
As part of its omnichannel strategy, Lacoste places great emphasis on the email channel, considering it a strategic acquisition tool and an opportunity to push the boundaries of customer experience personalization.
The challenges ahead
Build campaigns that meet its quality and performance requirements
Create emails that reflect its brand image: elegant, bold, and stylish
Push the boundaries in terms of creativity and innovation
Industrialize its production processes to meet the needs of international markets
Our solutions
Lacoste needed to accelerate its campaign production processes in order to: scale production pace to match the sending frequency, and adapt and deploy campaigns across all markets the brand serves in record time.
Preserve the Lacoste identity while producing emails that reflect their image: high-quality, elegant, and high-performing
Just like in their fashion collections, Lacoste’s creative teams were able to demonstrate boldness within their email campaigns. Always ready to experiment with each of our innovations, Lacoste was the first brand to try out the email slider to offer an even more interactive and unique customer experience.
Feedback from Lacoste is our most valuable argument
Here, not a day goes by without us using JustRelate's Email Builder.
It's a tool we're trained in-house to use, and it's very user-friendly and practical. With JustRelate, we have no trouble adding or removing certain blocks to tailor offers to specific needs. All campaigns are created here in France and then duplicated and adapted for 13 different markets. And all of this is done very quickly and seamlessly
Valance Petit-Damico
CRM Campaign Manager at Lacoste
How leading brands achieve more with JustRelate
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