How Printemps elevated its trade marketing strategy with interactive email experiences

Printemps Mockup

The context of collaboration

Here’s proof with this interactive email developed by the JustRelate team for Le Printemps. The goal: to use email as a trade marketing lever and offer partner brands premium and innovative content that allows them to enhance their brand and offerings.

Discover our exclusive use case presented by Clara Bosi, Loyalty & CRM Manager at Printemps, along with the JustRelate team.

The challenges ahead

Promote premium partner brands

Create a user experience similar to that of a website

Multiply content without resorting to infinite scrolling

Our solutions

A new trade marketing offering

Premium and differentiated content

An interactive and innovative customer experience directly in the inbox

Enhanced omnichannel strategy

Results in figures

1 day

of production per campaign

​12 to 20

campaigns per month

100%

of campaigns are multilingual and A/B tested

Schedule your demo

Printemps: The power of interactive elements in email marketing

Feedback from Printemps is our most valuable argument

As part of our trade marketing strategy, we wanted to enhance the service offerings provided to our partner brands.

The interactive email developed by JustRelate perfectly meets this need and allows us to attract premium brands looking to elevate their image and refresh the shopping experience.

Clara Bossi

CRM & Loyalty Manager, Le Printemps

How leading brands achieve more with JustRelate

Could your emails deliver an experience as rich as your website?

Discover how the CX Cloud platform enables interactive, premium email experiences that elevate your brand — and turn the inbox into a true marketing channel.

AI chat