How L'Oréal industrialized global email production while maintaining brand consistency

loreal

The context of collaboration

With over 85,000 employees around the world, 41 brands, and 32 billion in turnover, L’Oréal is not just an iconic brand. L’Oréal is THE iconic brand, the greatest French success story with over a century of history and unwavering success. To guarantee the continuity of this success, the leading company in the beauty industry has relied on strong values and a brand image that has evolved.

The L’Oréal Group is the world’s leading cosmetics company, operating in 150 countries, with the ambition of offering the best possible cosmetics to women and men throughout the world.

With an international network and a portfolio of unique brands on the market, the challenge is to industrialize the production of messages while maintaining consistency in the delivery of the brand image, particularly with email.

The challenges ahead

Industrialize campaign production processes while reducing design costs

Maintain consistency of brand identity and uniform communications, no matter the voice

Enable markets to easily and quickly customize all email campaigns

Push the boundaries of innovation and design

loreal
loreal

Our solutions

Working alongside each of the group’s DMIs, JustRelate’s teams supported L’Oréal’s teams in building their templates, triggers and assets. Accessible to everyone within the solution, all of these emails could be adapted internationally without compromising the consistency of the brand identity and messages. Bonus: as a result of its code performance, L’Oréal emails are compatible on all devices and all email clients, even on a global scale.

Through the modular drag-and-drop system and extensive features, L’Oréal’s CRM teams have boosted their implementation processes. They were able to implement all of these campaigns on a global scale and with great flexibility, particularly in terms of translation and customization. As part of the redesign of their graphic style, the Lancôme teams even managed to deploy a hundred triggers in record time!

“Beauty research and innovation”. This core value of the Group could almost be applied word for word to J. Slider, videos, GIFS, Hover State, nothing is too good for L’Oréal, who has found the ideal environment for emails in the brand’s image with JustRelate’s Email designer: aesthetic, innovative, and perfectly executed.


Feedback from L’Oréal is our most valuable argument

It became clear very quickly that JustRelate's Email Builder would give us much more consistency in the CRM area.

The software has also given us a lot of flexibility for localisation and translation issues. It has become an indispensable tool for us.

Cédric Paillé

International CRM Manager, Biotherm (L’Oréal)

How leading brands achieve more with JustRelate

Is brand consistency getting lost across your international campaigns?

See how the CX Cloud platform can empower your global teams to produce on-brand, responsive emails at scale — with the flexibility to localize for every market without compromising design or identity.

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