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The JustRelate GenAI Platform
AI service developed and operated in the EU.

AI in Email Builder automates tasks, not your creativity

It is directly embedded into your creation environment. Your templates, components, and visual identity remain unchanged.

More than just an AI assistant

ChatGPT and other AI tools can generate text. But they don’t know your email templates, your brand tone, or your marketing workflows. The JustRelate Email Builder AI goes further, creating content that fits your environment.

Content aligned with your brand

Your templates. Your components. Your editorial guidelines. Your Brand Tone of Voice. The AI leverages your creation environment to produce content consistent with your identity—directly inside your emails.

A native AI, not an additional tool

No copy-paste. No platform switching. No layout loss.

Rewrite, translate, and adapt your content directly in Email Builder—without disrupting your workflow. Then generate a matching landing page in one click.

70%

of campaign production time is spent on repetitive tasks: rewriting, adaptation, validation, or translation.

5+

versions of a single email are often required to address different markets, audiences, or A/B testing needs.

 faster campaign production thanks to integrated AI assistance.

0

copy-paste between your AI assistant and your email editor.

Indicative values. Differences are possible depending on the system and use case.

Six AI features, ready from day one

No configuration required. Each feature is available directly in JustRelate Email Builder

01

AI Rewrite

Turn drafts into clear, engaging, and ready-to-send content. AI helps you rephrase, shorten, improve flow, or increase impact directly inside Email Builder.

02

Tone of Voice

Automatically adapt your email style to your brand identity. Whether promotional, editorial, or relationship-driven, AI ensures consistency across all communications.

03

AI Translate

Create multilingual campaigns in just a few clicks. AI translates your content directly within your template while preserving structure, layout, and design.

04

Global Brand Tone

Define your editorial rules once and let AI apply them automatically. Every generated or edited content remains aligned with your brand identity across teams, campaigns, and languages.

05

AI Content Assistant

 Need a first draft or a new formulation? The AI assistant helps you create content directly in your working environment—no external tools, no copy-paste.

06

Email to Landing Page

Need a landing page for your campaign? Generate one directly from your email in a single click. It automatically inherits your email’s design, content, and brand identity for a seamless experience—without copy-pasting or rebuilding.

Around 30% of email creation time is lost on rewriting, rephrasing, translation, and content adaptation. AI integrated into Email Builder prioritizes these tasks, so you can focus on messaging and campaign performance.

What this looks like in practice

A marketing team prepares a multilingual email campaign for a new product launch: writing, variations, translation, and segmentation-specific adaptations.

Without AI

3:00 h

 Writing the campaign, adapting tone for different audiences, creating variations, manual translation, and reformatting content in the template.

With AI

1:15 h

 Automatic rewriting, tone adaptation, variation generation, and translation directly inside Email Builder.

58%

Time saved

per campaign, without increasing team workload.

~1:45 h

Saved

per campaign, reinvested into performance optimization and A/B testing.

DE / EN / FR

Automatically

supported for international campaigns, without manual content duplication.

1 click

Instead of multiple tools 

to rewrite, translate, and adapt content directly in the editor.

Indicative scenario. Results will vary by use case.

The platform AI service. 
Responsible from our side.

All AI capabilities run on the JustRelate GenAI layer, operating entirely within the European Union, without third-party access.

EU-hosted and EU AI Act-ready

GDPR-compliant processing in the EU and documented security checks for data, IAM, access to environments, and third-party processors.

Current models on AWS Bedrock

JustRelate Email Builder currently uses Anthropic Claude Haiku 4.5 as its standard model, with the flexibility to integrate future models.

Strict tenant isolation

Your organization works in its own isolated environment. AI requests and data remain separated from other customers, ensuring privacy and security at every step.

Email Builder and AI are designed together

AI was not added as an external tool. It is a core part of JustRelate Email Builder.

  • Designed for email creation
    AI understands campaign structure: components, templates, content, and layout. It improves copy without breaking design.
  • Embedded in your workflow
    Rewriting, translation, and tone adaptation are available directly in the editor. You stay in one environment, without changing your habits.
  • Brand-first AI
    With Global Brand Tone, AI applies your editorial rules to ensure consistent communication across all campaigns, languages, and markets.
  • Native, not added
    No copy-paste between tools. No extensions to maintain. No workflow disruption. AI is available where your teams already build their campaigns.

From creation to delivery in a single environment

AI supports every step of email production without requiring multiple applications. Once your campaign is ready, you can also generate a landing page that matches your email directly from Email Builder.

  • One platform
    Create, rewrite, translate, and optimize campaigns directly in JustRelate Email Builder.
  • Consistent outputs
    Tone of voice, translations, and variations remain aligned with your brand and editorial standards. Then generate a landing page that automatically mirrors your email's visual structure, ensuring a consistent experience all the way to conversion.
  • Seamless experience
    No switching between editor, translation tool, and AI assistant. Create both your emails and their matching landing pages in the same environment, for an even smoother workflow.
  • Full control
    Every AI-generated suggestion can be accepted, edited, or ignored before sending.

Frequently asked questions about AI in Email Builder

No. It supports your teams in creating, rewriting, and optimizing content while keeping full editorial control.

Yes. Every suggestion can be modified directly in the editor.

No. It only modifies content, not layout or structure.

No. All AI capabilities are fully integrated into JustRelate Email Builder.

Yes. Once your email is finished, JustRelate Email Builder lets you generate a landing page in a single click that automatically reflects your email's design and structure. This ensures a consistent experience between your email campaign and its destination page, without having to start over.

Currently Anthropic Claude Haiku 4.5, running on AWS Bedrock in the EU region. JustRelate reserves the right to change the underlying model but will communicate any changes transparently. Alternative models can be configured upon request, with credit usage adjusted accordingly.

Ready to experience your Email Builder with AI?

See the AI features live in your own process or take a first look at what is possible.

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