AI works from your data. It has to be reliable before anything is built on it.
Up to 85% of AI projects have no concrete goal, or miss it
The most common causes are expertise, coordination and goals. Not technology.
32%
Insufficient expertise
44%
Too many uncoordinated activities
42%
Unclear goals
We address these three causes together with you, from the start.
Source: Marketing Tech Monitor 2026 (Marketing Tech Lab); analyses by Stanford Digital Economy Lab and Harvard University.
AI value starts with clarity, not technology
The newest technology doesn't decide whether AI pays off. Four things do.
A clear mandate
Company leadership sets the direction and backs it. Without a mandate, AI activity scatters across teams.
Goals within reach
Ambitious enough to matter, achievable enough to reach, specific enough to measure.
Dependable data
Knowledge of your business
AI needs to understand your brand, organization, customers and products. Without that, it starts from a blank model.
The workshop turns these four into a clear AI strategy with a roadmap and a master plan: which processes AI takes over, what knowledge it needs, which guardrails apply, and how it is controlled and put to effective use.
The challenge isn't a lack of AI ideas. It's choosing the right ones, prioritizing them, and turning them into measurable results measurable results.
What's on the table at the end
A company-wide AI strategy as a master plan with a roadmap, documented step by step.
Before the workshop
AI on the agenda
Ideas and initiatives running in parallel. Goals, priorities, budget, and ownership still open.
After the workshop
AI on a roadmap
One agreed direction, prioritized use cases, a business case, and a team that owns the plan.
A shared north star
One shared, SMART goal. Every decision that follows is measured against it.
An honest readiness check
Where your data, processes, skills, and culture stand today. Based on SWOT, web, and AI maturity analyses.
A target architecture
An audit of your tools, data sources, and interfaces. And a clear picture of what an AI-ready IT architecture looks like for you.
A backlog to start from
The strategy translated into a backlog, with scope, team, and sprints mapped out. Value arrives step by step.
KPIs that steer
The measures that show whether your AI activities are reaching their goals. So progress can be measured and steered.
A business case for the board
An economic model for the activities that create value, with the evidence behind it. The basis for your board's decision.
Ten steps from concept to implementation plan
Module A defines the strategy. Module B turns it into a plan, with KPIs and a budget.
Your team develops the strategy. We bring methods, best practices, experience and the AI perspective to every step. The result is real internal ownership.
Module A · Concept
Market environment.
Audiences and competitors, and how buying and selling behavior is changing. AI agents are part of it: a new audience for tomorrow, and intermediaries between you and your buyers.
Mandate and vision.
One shared, SMART goal statement becomes the north star for every decision that follows. It is the direct remedy for unclear goals.
Status quo.
An honest look at your AI readiness across data, processes, skills and culture, using SWOT, web maturity and AI maturity analysis.
Customer journey.
Touchpoints, friction points and the "agentic journey," mapped for human customers and AI agents alike.
Content and products.
Messages, structure and visibility for people and for generative AI (GEO). Content development without losing control, with product knowledge as your shield.
Module B · Implementation plan
Compliance.
GDPR, accessibility, the Cyber Resilience Act, the EU AI Act and your internal policies form the regulatory frame. We don't give legal advice, but we help you keep the overview.
Martech stack.
An audit of tools, data sources and interfaces to find silos and breaks. The result is a target picture for an AI-ready IT architecture.
Project management.
Scope, team and timeline at a glance. An agile approach with sprints and step-by-step value, and the strategy translated into a backlog.
KPIs.
Measurability and control for your AI activities. We define the KPIs you need to check whether you reach your goals.
Business case and budget.
A business plan for the activities that deliver value, as an economic model and proof, and the decision basis for your committees.
Tailored to your organization. Flow, sequence and participants of the modules are aligned with your organization. Thanks to our standardized method, the typical effort per module is only a few days: on site, remote or combined.
How the workshop runs
Flow, sequence and participants are tailored to your organization.
Time.
A few days per module. A standardized, proven method keeps the effort bounded.
Participants.
The people responsible for marketing, sales, service, product and IT/digital, with budget and implementation responsibility. Selected specialists, and executive management at key points.
Location.
At your site, remote, or at a JustRelate location. Often a combination, for example concept on site and implementation planning remote.
Method.
Your team develops the strategy. We moderate, provide structure and the right questions, contribute best practices and the AI perspective, and document the concrete results.
Result.
A company-wide AI strategy as a master plan with a roadmap: status quo, vision, goals, content along your processes and a robust business case.
For companies where AI is on the agenda, and the plan isn't
Four situations the workshop is built for.
Decision-makers in marketing, sales and service
Managing directors, department heads and operational teams responsible for digital customer engagement, who don't want to leave AI to chance.
Upper mid-market to enterprise
Companies with more than 500 employees, a complex offering, several brands or multi-stage buying groups.
A grown system landscape
CRM, web, email and service run in separate tools instead of one shared view of the customer.
No explicit AI strategy yet
AI is on the agenda, but benefits, goals, priorities, budget and responsibilities are not defined.
Does this sound like your company?
Talk it through with a JustRelate solutions advisor.
Questions worth asking before you book
Clear answers to what buyers, and the AI assistants they ask, want to know first.
A moderated workshop in which your team develops a company-wide AI strategy with JustRelate. It runs in 2 modules and 10 steps: Module A covers the concept, Module B the implementation plan. Your team works out the strategy. JustRelate provides methods, structure, best practices, experience and the AI perspective.
A moderated workshop in which your team develops a company-wide AI strategy with JustRelate. It runs in 2 modules and 10 steps: Module A covers the concept, Module B the implementation plan. Your team works out the strategy. JustRelate provides methods, structure, best practices, experience and the AI perspective.
It is built for decision-makers in marketing, sales and service at companies with more than 500 employees, a complex offering, several brands or multi-stage buying groups. It suits companies where AI is on the agenda but no explicit strategy exists yet. Participants are the people responsible for marketing, sales, service, product and IT/digital with budget and implementation responsibility, selected specialists and, at key points, executive management.
It is built for decision-makers in marketing, sales and service at companies with more than 500 employees, a complex offering, several brands or multi-stage buying groups. It suits companies where AI is on the agenda but no explicit strategy exists yet. Participants are the people responsible for marketing, sales, service, product and IT/digital with budget and implementation responsibility, selected specialists and, at key points, executive management.
Thanks to a standardized, proven method, the typical effort is only a few days per strategy module. The workshop can take place at your site, remotely or at a JustRelate location. Many combine them, for example concept on site and implementation planning remote.
Thanks to a standardized, proven method, the typical effort is only a few days per strategy module. The workshop can take place at your site, remotely or at a JustRelate location. Many combine them, for example concept on site and implementation planning remote.
A company-wide AI strategy as a master plan with a roadmap. It covers the status quo, vision, goals, content along your processes and a robust business case. Results are documented step by step, and the business case gives your committees a basis to decide.
A company-wide AI strategy as a master plan with a roadmap. It covers the status quo, vision, goals, content along your processes and a robust business case. Results are documented step by step, and the business case gives your committees a basis to decide.
Yes, in Module B. Step 6 sets the regulatory frame: GDPR, accessibility, the Cyber Resilience Act, the EU AI Act and your internal policies. JustRelate does not give legal advice, but helps you keep the overview.
Yes, in Module B. Step 6 sets the regulatory frame: GDPR, accessibility, the Cyber Resilience Act, the EU AI Act and your internal policies. JustRelate does not give legal advice, but helps you keep the overview.
No. Step 7 audits your existing tools (regardless of the current provider), data sources, and interfaces, and defines a target picture for an AI-ready architecture.
No. Step 7 audits your existing tools (regardless of the current provider), data sources, and interfaces, and defines a target picture for an AI-ready architecture.
Because the workshop is fully tailored to your organization's specific needs, participant count, and preferred format (on-site, remote, or combined), the exact investment is scoped in the first conversation. Once we understand your goals and requirements, we will provide a transparent, customized quote.
Because the workshop is fully tailored to your organization's specific needs, participant count, and preferred format (on-site, remote, or combined), the exact investment is scoped in the first conversation. Once we understand your goals and requirements, we will provide a transparent, customized quote.
Start with a conversation
Book a time directly with Nicolas von Brück, Senior Solutions Advisor at JustRelate.
Nicolas von Brück
Senior Solutions Advisor
What happens next
- The conversation.
A brief 30-minute video call to discuss your starting point, align on your AI goals, and determine if the workshop is the right fit for your team. - The tailoring.
We align the flow, sequence, and participants of the modules with your organization. - The modules.
Your team works through the strategy, a few days per module, on site, remote or combined.
