General tools generate text from a general model. JustRelate drafts from your brand voice, your templates, your assets, and your last campaign. The starting point is your material, so a draft fits without a second pass.
The JustRelate GenAI Platform
AI service developed and operated in the EU.
Grounded in your data, not a blank model
The difference is where a draft begins. In JustRelate, it begins with your material.
It starts from your knowledge
It knows your context, because the context is yours
Your customer history, your campaign results, and your editorial rules already live in JustRelate — in contacts, pages, emails, and tickets.
One layer, not another tool
No copy-paste between an assistant and your editor. No plugin to maintain. The AI is part of JustRelate, available where your teams already build — Email Builder, Web Builder, CRM.
3×
faster campaigns
production in Email Builder, without more workload.
~60%
time saved
on editorial and multilingual production in Web Builder.
57%
less time
per escalation in CRM, without the sales team doing more.
Indicative values. Differences are possible depending on the system and use case.
You set what it drafts, and what needs a person
The AI works in four steps, and a person holds the last one.
01
The AI produces a first version
A rewrite, a translation, a summary, a reply. It does not send it.
02
Every suggestion is yours to change
A draft you can accept, edit, or ignore. Nothing changes until a person decides.
03
A person approves before anything ships
An email send, a page publish, a CRM entry. The rules for what needs approval are yours to define.
04
Every action is recorded
Procurement and auditors can see what was drafted, by which model, and who approved it.
This is where JustRelate stands in the agentic era today. The platform is built so more execution can be delegated as agent capabilities mature — inside these same approval flows and audit trails. Not ahead of them.
Where it already runs
The same grounded, governed layer, inside three products.
Email Builder
The AI drafts, rewrites, translates, and adapts tone inside your templates, then turns a finished email into a matching landing page in one click. Production-grade campaigns, with no rebuild between tools.
Web Builder
The AI generates pages, sections, forms, and buttons from a brief, then rewrites, simplifies, and localizes without leaving the editor. Translation keeps structure, buttons, and metadata intact, and a consistency check confirms a change in one language reached the others.
CRM
The AI turns recordings into structured notes, drafts replies from account history, cleans up rough entries, and briefs each role every morning. Through the MCP Server, the CRM becomes a governed knowledge source for external AI tools.
AI your legal team can sign off
Every AI feature runs on the JustRelate GenAI platform, inside the EU, with no third-party access to your data.
GDPR and EU AI Act
Processing under Art. 28 GDPR agreements, an appointed external data protection officer, and documented technical and organizational measures. Built for the EU AI Act.
Current model, no lock-in
The standard model is Anthropic Claude Haiku 4.5 on AWS Bedrock. You aren't tied to one provider; models can be swapped as the field moves.
Attested infrastructure
The underlying AWS environment carries ISO 27001, SOC 2, and C5. Your organization runs in its own isolated context. AI requests and data stay separated from other customers.
Frequently asked questions about JustRelate AI
Agentic Marketing is humans and AI working from the same knowledge — brand, campaigns, and customers — with humans setting the rules. The output is only as good as the knowledge underneath. JustRelate provides that foundation: structured brand and customer knowledge, first-party data, and the execution tools that act on it.
Agentic Marketing is humans and AI working from the same knowledge — brand, campaigns, and customers — with humans setting the rules. The output is only as good as the knowledge underneath. JustRelate provides that foundation: structured brand and customer knowledge, first-party data, and the execution tools that act on it.
No. Today, the AI in JustRelate drafts, rewrites, translates, and checks content against brand rules — with people approving what ships. The platform is built so more execution can be delegated as agent capabilities mature, inside the same approval flows and audit trails.
No. Today, the AI in JustRelate drafts, rewrites, translates, and checks content against brand rules — with people approving what ships. The platform is built so more execution can be delegated as agent capabilities mature, inside the same approval flows and audit trails.
No. JustRelate AI is a capability layer inside the platform, not a product you buy or a company you contract with. It is JustRelate doing more — grounded in the brand, campaign, and customer data already in your apps. You reach it inside Email Builder, Web Builder, and CRM, not as a separate tool.
No. JustRelate AI is a capability layer inside the platform, not a product you buy or a company you contract with. It is JustRelate doing more — grounded in the brand, campaign, and customer data already in your apps. You reach it inside Email Builder, Web Builder, and CRM, not as a separate tool.