Martin Müntjes, Head of Marketing and Digital Sales at TROX, provides exciting insights into the development of their web portals and ecommerce solutions which are available in over 30 countries. (in German with English subtitles)
B2B ecommerce, Configure Price Quote, content marketing, channel sales, customer self-service and IoT: Learn more about the many solutions that TROX has implemented together with JustRelate. (in German with English subtitles)
TROX was founded as early as 1951. In 1960, the company began the construction of its own research and development center for acoustics, fire protection, filter technology, and aerodynamics. Today, TROX has 25 subsidiaries, sales of over 400 million euros, and 3,650 employees working in over 70 countries across five continents. TROX is one of the world-leading companies developing innovations in ventilation systems.
A large, dynamic company like TROX needs dynamic websites that can evolve with the company. At TROX, this often means weekly changes across the entire website portfolio that involve almost all departments. TROX chose the JustRelate platform due to its outstanding flexibility, usability and security.
TROX uses the JustRelate platform as the main tool for creating and managing its Internet presence. Over 70 websites, 35 of which are country websites, have been developed and are running and evolving on the JustRelate platform.
TROX’s B2B ecommerce activities were built around the newly developed central self-service customer portal myTROX, which is seamlessly integrated into the website. Almost all products are built to order and need to be configured. This was achieved by connecting the portal to TROX’s CRM, ERP and ecommerce systems.
Scrivito's inline editing and self-explanatory usage concept are an invaluable advantage for TROX’s large team of contributors. Everyone working on the websites and portals has been able to get started immediately without the need for extensive training. The developers can make adjustments and create extensions themselves if necessary, and because the platform is highly stable and zero-maintenance, administration tasks are greatly reduced.