PARAT relies on the PisaSales CRM

PARAT GmbH & Co. KG, headquartered in the border triangle of Germany, Austria and the Czech Republic in the Bavarian town of Neureichenau, will be relying on PisaSales CRM in the areas of marketing and sales in the future.

PARAT develops and produces a broad portfolio in four segments: tool and IT system cases, safety lamps, plastic system components and exclusive automotive accessories. 

Today, the company employs around 700 people at Europe-wide sites in Germany, Austria, Hungary and Romania and, with its plastics expertise, is a technology leader in the field of composites.

The focus of the introduction of the CRM solution is on strengthening customer relationships and increasing customer satisfaction in the business areas of storage, transport and organization solutions for hand tools (cases) and certified industrial lamps including accessories (lighting).

On the technical side, the ERP software PSIpenta is coupled with the PisaSales CRM at PARAT.

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