neue leben Lebensversicherung relies on CRM solution based on PiSA sales and affinis

In future, neue leben Lebensversicherung AG will support its sales partner support measures with a sales partner management system (B2B CRM) based on PisaSales & affinis.

After an intensive evaluation process, neue leben Lebensversicherung AG opts for the software template for sales partner management from affinis consulting based on the CRM suite from PisaSales. Due to the extensive functionality for sales partner support (B2B CRM), the defined work processes are specifically supported. This gives users a 360° view of each individual sales partner with the corresponding representation of the current information situation.

Objectives such as:

  • complete data storage
  • uniformity and actuality of data
  • availability of information in the relevant departments
  • user-friendly data preparation
  • optimization of information utilization as well as
  • contact and activity management

with the introduction of the sales partner management system. The B2B CRM system will be put into operation by the end of the year.

About affinis consulting GmbH

affinis consulting GmbH, based in Hamburg, is an expert in consulting and implementing processes in Customer Relationship Management (CRM) in IT solutions. From the technical requirement to the systemic implementation, the company accompanies its customers and is committed to the result of the entire consulting process. affinis stands for flexible solution competence and individual solutions in the field of CRM. In a network of experienced and high-performance partners, affinis designs, implements and operates innovative solutions.

Further information can be found at

About neue leben Lebensversicherung AG

The new leben group of companies includes neue leben Holding AG, neue leben Lebensversicherung AG, neue leben Unfallversicherung AG, neue leben Pensionskasse AG and neue leben Pensionsverwaltung AG. The shareholders of neue leben Holding AG are Talanx AG and the companies listed below: Haspa Finanzholding, Die Sparkasse Bremen AG and Mittelbrandenburgische Sparkasse. The new leben Group generates its sales through savings banks and selected insurance brokers throughout Germany. As a pension specialist it is known for its innovative strength, its industry-leading low administrative costs and its above-average service and quality standards. Highest ratings and awards regularly confirm the excellent positioning of the company.

Further information is available at