More precision in sales: LAP GmbH chooses PiSA as a CRM partner

LAP GmbH Laser Applikationen has selected the project-oriented CRM solution PisaSales for the implementation of your requirements in marketing and sales.

LAP Laser Applikationen GmbHLAP GmbH develops, produces and distributes laser measurement systems, line lasers and laser projectors. In addition to series production, customer-specific solutions are realized as components and applications. LAP is the European and worldwide market leader in numerous segments, e.g. for measuring systems in the hot area of the steel industry or for laser projectors for patient positioning in the field of radiation therapy.

The aim of using PisaSales at LAP is to provide employees with all information on customers, suppliers and interested parties as well as on sales projects and business transactions by using the CRM system. This comprehensive knowledge base enables a professional appearance and support as well as considerable increases in efficiency in sales. CTI and fax connection accelerate contact management. Due to the close coupling to the ERP system infor.com, relevant offer and order data are available to the sales department at any time.

CRM project manager Jens Hälbig is optimistic about the future: “The project-oriented way of working and the modular structure of the solution impressed us. The system offers much more than conventional contact management software”.

Since 2020 PiSA sales GmbH is part of the JustRelate Group. The more than 140 employees at the locations Berlin and Wroclaw cooperate in the development, production, marketing and sales of powerful CMS and CRM software solutions for the national and international market.