Neoletter can be connected to CRM systems via its API, and data can be exchanged automatically between the systems. For example, contact data and recipient lists from the CRM can be used directly in Neoletter.
Response information generated by mailings - for example, which recipients opened an email and which links they clicked on - can be automatically transferred to the CRM system if required. This enables you to individualize and personalize the customer approach even further.
Neoletter can be used in accordance with all legal regulations including the European Data Protection Regulation (GDPR) without additional effort. To subscribe to mailing lists, you can activate a double opt-in process in which users must confirm their email address.
The software is operated by JustRelate within the EU and the data centers used are ISO 27k certified. Neoletter also includes features for automatic bounce management and email blacklists.
Since Neoletter uses an API-first architecture and headless technology, the software can be connected to any system, for example to your CMS, your existing IT landscape or third-party software. Depending on the deployment scenario, you thus ensure the automated flow of information, prevent silo formation and avoid system breaks.
You can create your own templates for your mailings that meet your requirements and the specifications of your corporate design. This gives you full control over the look and feel of your mailings.
The emails are always displayed perfectly even on smartphones and tablets thanks to their responsive design.
Editors create and edit emails, landing pages and forms using an intuitive, powerful WYSIWYG editor. This enables them to achieve attractive and convincing results with just a few clicks, even without HTML knowledge. Elements such as text, images, or call-to-action buttons can be added through flexible widgets and drag-and-drop. Editors can see what the result will look like on different devices while editing.
If you want to evaluate the success of your campaigns and uncover optimization potential, Neoletter offers you statistics on the mailings, the recipients and their interaction with the emails.
In addition to general key figures such as the number of opens, the click-through rate, the unsubscribe rate or the bounce rate, you also receive detailed information about individual users. For example, you can find out whether a recipient opened the email, which links they clicked on, and whether they unsubscribed after receiving the email.