LASER 2000 optimizes quoting by using the CRM solution PisaSales

As an independent European supplier of innovative laser and photonics solutions, LASER 2000 GmbH will rely on the PisaSales CRM in the areas of sales and marketing in the future.

LASER 2000 uses PisaSales configuring quotes. By using the CRM suite PisaSales, LASER 2000 GmbH, a pan-European supplier of high-quality optical products, optimizes all processes related to new customer acquisition and customer retention. In particular, the use of PisaSales achieves strong efficiency gains in the preparation of quotes. Due to the flexible structure of the CRM solution, it was possible to implement special quotation workflows that streamline and accelerate quoting process greatly and at the same time reduce the error rate to a minimum. Furthermore, by using PisaSales, LASER 2000 is able to generate multilingual documents with a uniform layout in German, English and French at the push of a button.

In order to better address customers and interested parties, the CTI coupling of PisaSales to the existing telephone system is used. Thus, employees can immediately obtain information about the caller's history and processes, for example, and react promptly accordingly. The deep integration of Microsoft Outlook also offers LASER 2000 synchronization functions to exchange e-mails, contact data, appointments or tasks bidirectionally with the CRM.

Particular emphasis was placed on a high performance of the online interface to the ERP "Business OPEN" from Gubus. The realized connection is based on modern web service technology and guarantees a fast data exchange in real time.

"At the end of a comprehensive selection process, we decided in favor of the industry specialist PisaSales. The decisive factors were the good price-performance ratio, the provider's many years of experience and the high flexibility of the software solution. With PisaSales we can optimally support our specific processes" - says Mr. Stefan Neumair, Managing Director of Laser 2000 GmbH.