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LASCO forges customer relationships in future with CRM from PisaSales

The specialist for forming machines LASCO Umformtechnik GmbH has decided in favor of CRM from PiSA sales. The goal of the CRM introduction at LASCO is a significant increase in efficiency in sales work.

Customer relationships are to be expanded and maintained in the long term through shorter processing times, cost reduction and increased process reliability. In addition to an interface to the ERP system MAS 90, a link to the DMS system DocuWare will also be implemented.

LASCO Umformtechnik GmbH decided to introduce PisaSales CRM after an extensive selection process. The company’s employees will in future use the professional contact and activity management of PisaSales. The seamless integration of PisaSales into the existing LASCO system landscape with IBM Lotus Notes, the MS Office applications, the ERP system MAS 90 and with the document management system (DMS) DocuWare guarantees company-wide, end-to-end support of all marketing, sales and service processes.

“When we made our decision, we paid particular attention to the software’s expandability through its modular structure, user-friendliness, faster access to customer information and documents, and extensive evaluation options,” says Oliver Mally, IT Manager at LASCO, summarizing the central CRM requirements.

LASCO’s sales staff will also benefit in future from PisaSales project management and quotation preparation. The CRM system offers marketing support through extensive functionalities of integrated campaign management. LASCO also attaches great importance to extensive support for its service organization: PisaSales will help LASCO’s service employees to effectively process service messages and offers and to manage service objects.

LASCO Umformtechnik GmbH

LASCO supplies machine tools and production systems for forming tasks. LASCO’s focus is on solid and sheet metal forming and the production of sand-lime bricks. Around 300 employees in Coburg, Bavaria, develop, design and manufacture individual solutions for industrial users in over 60 countries around the world. The benchmark for LASCO’s actions are the wishes of its customers. LASCO machines and plants provide reliable service around the globe – top technology for forming tasks since 1863.

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Since 2020 PiSA sales GmbH is part of the JustRelate Group. The more than 140 employees at the locations Berlin and Wroclaw cooperate in the development, production, marketing and sales of powerful CMS and CRM software solutions for the national and international market.