According to Forbes, a stunning 2.5 quintillion bytes of data is created every day. Approximately 60 % of that data is uploaded by people to the Internet, which makes up to 1.5 quintillion bytes of human-generated content every day. And this trend only speeds up.
For enterprises, the quantity of content becomes a bigger challenge all the time: Once content is created it needs to be stored, updated, and of course distributed to the right audience, at the right time.
A special kind of content are assets that are not intended for the public, but rather for employees of the company and other specific stakeholders. Some examples are logos of the company, images of the management or videos about the departments. Naturally, this kind of content usually not utilized by end customers. The target groups are rather employees of the company, agencies or partners. In large companies, the number of these assets can easily reach six figures.
But how to manage the growing number of these assets without going losing the overview?
If you have ever tried storing digital assets on a shared drive or within a cloud storage, you probably know about the downsides that occur when quantities of assets grow:
In general, it creates a lot of extra work for employees to coordinate, maintain and control the assets. At some point, the amount of digital assets gets just too high to manage them and chaos begins to reign.
An intranet is suited a bit better for this purpose. You can have more control over access, content approval processes and internal content distribution. However, digital asset management is still a use case which is not supported by most intranet systems.
What are the cons?
To sum it up, intranets are in most cases not a feasible tool to manage assets. Especially if you want to deliver your assets to other systems, also externally, intranets are too limited and are not designed to serve assets omnichannel, around the globe, efficiently.
Digital Asset Management (DAM) software is a remedy for all the pain points listed above, it is designed to distribute digital assets globally, at high speed, also via APIs. You can share all kinds of assets you use in your company: photos, videos, audio files, text documents, spreadsheets, slide decks and many more, internally and externally. It works like a library, giving users quick and easy access to all current and shared assets.
You can also create your own brand portal that provides visitors with detailed information about your brand. With such a portal, you can make the processes around your brand more effective, faster and more cost-efficient. This way the portal ensures brand consistency and your corporate identity. Your DAM system can be easily integrated into the brand portal to give users everything they need in one place.
JustRelate can develop your brand portal and digital asset management system on the base of the future-proof content management system Scrivito CMS. The platform is customized to meet your needs. It can be easily integrated into your existing IT landscape and the software you already use.
Check out our solution page and read what JustRelate is offering or schedule a free consultation to speak to our expert.