TEXT: FABIAN FELDHAUS, MATHIAS PAULOKAT | FOTOS: DOMINIK TRYBA, FABIAN FELDHAUS
"The success factors of digitalization? 20% technology, 80% human!" #openspace, Commerzbank's digitalization platform for the German SME sector, sent a clear message at Infopark Group GmbH's Digital Relaunch Congress in Berlin.
Joachim Köhler, Managing Director of #openspace, Commerzbank's digitalization platform for German SMEs, is convinced: "In the digitalization of business models, the technology factor is greatly overestimated and the human factor colossally underestimated. In mid-February, Köhler passionately represented this position at a panel discussion in Berlin as part of the Digital Relaunch Congress of the software developer Infopark Group on the topic of "Digitalization in the German SME sector". Over two days, experts gave a broad status update on the state of "digitalization in the German SME sector" and looked to the future in 18 podiums and lectures as well as four full-day workshops.
#openspace was business partner of the event. #openspace Managing Director Joachim Köhler discusses with Susanne Nitzsche, ALBA, Anna Kaiser, Start-Up Tandemploy and moderator Dominik Grau from Tagesspiegel (from left to right)
In the panel discussion "Digitalization concrete" moderated by Dominik Grau, Tagesspiegel, the "human factor" also quickly moved into focus. Anna Kaiser, founder of the start-up Tandemploy, made it clear: "’New Work’ as a generic term for new working methods is not a buzzword, but mission critical. Nowadays, unfortunately, people often still work in silos, experience and knowledge are not shared.” When transforming companies, however, absolute esteem for the individual is important.” I want to consciously give a person who has been on the assembly line for 30 years the chance to help develop the systems for the digital business model," says Kaiser. Susanne Nitzsche, Head of Innovation Lab of the recyclables company ALBA and alumni of #openspace, had the same opinion: "We have to reach the people in the company, not the technology. Communication is the key.” And the hurdles are manifold, for example ALBA: "Not all our professional drivers have a company smartphone". In addition, there are flexible working time models to get the best brains: "You can't find good full-time IT specialists. Everyone wants to have their projects done on the side," says Anna Kaiser from Tandemploy. Companies have to make it a big deal: "Only if we think utopian can we manage to take small steps in the right direction.” A few years ago, job sharing was not a relevant topic, and soon the 90,000-employee company SAP is going to go live with a job sharing model for all management positions," continued Kaiser.
"The best answer to the shortage of skilled workers is to empower your people yourself and put them in the locomotive of the digitalization train. But first you have to give them the right tools and methods," concluded Joachim Köhler. Hardly anyone knows the respective company with its opportunities and risks better than their own staff. #openspace, on the other hand, provides workshops and intensive seminars that teach exactly the skills that help mid-sized companies build their own digitalization experts.” The technology required for the respective business model is then only part of the result. But first come people. You want to digitize? Then empower your people," says Köhler's urgent message.