In times of globalisation and dynamic markets, it is difficult for medium-sized companies to keep track of the market environment. The trump card is held by those who know their competitors, prospects and customers equally well. Particularly in medium-sized businesses, the challenge is to identify new market opportunities and to stand out positively from the competition. Within the scope of its wide range of functions, PisaSales CRM also offers you a helpful tool for competitive analysis (Competetive Intelligence). With this tool, you can clearly record business-relevant information about your competitors in the categories of a 360° competitor profile. The information collected in this way can be used as a basis for strategic corporate decisions and as practical assistance for sales employees in concrete sales situations.
All information about the competitor is centrally available in the PisaSales CRM contact database. Structured according to categories such as strengths/weaknesses, sales or competitive products – also in combination with the market intelligence solution Echobot – the system offers you the right information at any time to stay ahead of the competition. Especially practical is the view on the concrete business opportunities and offers in which you have won or lost against a certain competitor.
Together with the Lost-Order-Analysis available in PisaSales CRM, strengths and weaknesses can be identified on a fact basis, which helps you, for example, in the planning of future sales strategies vis-à-vis individual competitors.