The CG GROUP | CG Chemikalien GmbH & Co. Holding KG relies on the PisaSales CRM

CG GROUP | Chemikalien Decides for CRM Solution from PisaSales

The CG GROUP | CG Chemikalien GmbH & Co. Holding KG relies on the Berlin-based software manufacturer for its customer relationship management.

The Success Story of CG Group | CG Chemikalien Goes Back to the Year 1962, When the Foundation Stone for the Family Business Was Laid in Laatzen near Hannover. 

Based on decades of experience in chemical trading, the CG GROUP has strategically expanded its service portfolio into the areas of production and production consulting. Traditionally at home in the trade with chemicals, hazardous goods and specialty chemicals, an in-house infrastructure has been developed, which is characterized by reliable procurement, well-established supply chains, high quality standards and logistical competence. Today, the CG GROUP serves the customer needs with own production capacities under clean room conditions and individually designed service and manufacturing concepts, with high expertise for the pharmaceutical, food and industrial sector.

Especially in 2020, during the COVID-19 pandemic, the leading expert for products for disinfection and hygiene distinguished himself by the reliable supply of disinfectants to hospitals and clinics in the surrounding region.

As an independent company, the CG GROUP has always been fully focused on the needs of customers: "Your challenge - Our solution". Following this recipe for success, the company has consistently established from a regional supplier to an international player, delivering customers and partners worldwide from various locations in Germany, Austria and Switzerland. As a group of companies, the owner-managed medium-sized company from Lower Saxony employs around 820 employees throughout Germany.

With the introduction of PisaSales CRM, the CG GROUP achieves a further sustainable strengthening of its customer-oriented corporate culture. The software gives impulsion for a better customer experience for existing and new customers as well as for the improvement of existing processes in the customer-oriented areas.

The chemical company will soon benefit from a powerful CRM solution in order to successfully master its continuous growth despite increasing challenges. The CRM system will initially be introduced in the sales departments of the various locations. In addition to the classic CRM components such as contact and activity management, PisaSales will support all sales processes in lead management and in the quotation process right through to the order.

The decisive factor for the investment in the CRM solution was the requirement to create a holistic overview of sales processes and actions in real time and transparently. On the technical side, CG Chemikalien uses an interface to the ERP JD-Edwards and the document management system D3. Thus, the existing data stock is seamlessly transferred to the contact and activity management of the CRM software.

For more information about the CG GROUP, please visit