BETOMAX® systems GmbH & Co. KG Relies on PisaSales CRM

The internationally known producer of solutions and systems for structural concrete and civil engineering BETOMAX® has decided to implement the PisaSales CRM customer management system from JustRelate. With the software, the company will enable more efficient sales processes and strengthen its customer relationships.

Since its foundation in 1963, BETOMAX® has developed into a leading company in the construction supply industry with a large product and service portfolio. This includes a complete range of elements and systems for civil engineering, permanent shuttering and also bridge construction technology. Customers and business partners include construction companies and precast plants as well as planners and structural engineers. A part of BETOMAX®'s secret recipe for success are its over 120 dedicated employees who offer perfectly tailored advice to all specific requirements. As a result, BETOMAX® customers receive a complete solution that is always individually optimized.

The consistently customer-oriented approach as well as maximum reliability, speed and flexibility distinguish BETOMAX® from its international competitors. With the introduction of PisaSales CRM, the company wants to further professionalize its customer relationship management and make it even more customer-oriented. BETOMAX® will benefit from a central point of contact that supports extensive structuring and better coordination of internal processes.

In the future, in the system, all customer data will be stored securely and centrally. Sophisticated functions as well as fully automated workflows ensure greater process efficiency which will result in more satisfied customers. Both the field and the office sales force will work with this common platform, which is intended to promote communication and collaboration between the departments, among other things. Marketing and complaints processing will also be included in the CRM project as part of a later rollout phase. The goal is a true 360° view of all customer-centric areas.

The mobile PisaSales apps for smartphones and tablets will ensure permanent availability of the data, providing access to all CRM data at any time and while on the move – even offline. On the technical side, the ERP system already in use at BETOMAX® is integrated via an interface and the groupware solution Tobit David is connected. 

Detailed information about BETOMAX® can be found at:

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