See our AI assistants in action
Smarter content at every stage of the customer journey
Meet the AI assistants built into your editor — SAM for content generation and tagging, NOAM for quality, translation, and consistency. JustRelate CX Cloud integrates AI principles at every stage to improve how you create experiences, engage prospects, and retain customers.
Without integrated AI...
Relies heavily on manual drafting, leading to writer's block and slower production cycles.
Translation is a time-consuming, often outsourced process, prone to delays and inconsistencies.
Enforcing style guides and tone of voice across a team and multiple languages requires extensive manual review.
Identifying SEO keywords, checking readability, and ensuring accessibility are separate, often overlooked, tasks.
Updating similar information across multiple pages or language versions is manual and error-prone.
Adapting content for new markets or wider audiences demands significant additional resources.
With JustRelate AI...
Accelerate drafting, generating initial text, headlines, and ideas directly within the editor.
Translate entire pages in minutes, including structure and metadata, for faster global reach.
Maintain a consistent brand voice, which can automatically check and adjust content to predefined style rules.
Improve content effectiveness effortlessly. AI assistants suggest SEO tags, and simplify text for readability and accessibility.
Automate updates and checks. AI assistants verify consistency across language versions and can propagate changes from a master version.
Adapt and expand your content efficiently, using AI to assist with localization, simplification, and rule enforcement.
Draft content in seconds with SAM
Need to draft a headline, product description, or an entire "About Us" section? SAM, our conversational assistant, helps you generate text directly in the editor. Provide a prompt, and SAM offers suggestions you can review, refine, or use immediately. This interactive process supports your creative flow and speeds up content production.


Keep every page on-brand, automatically
Maintain brand consistency and editorial standards across all your content. With NOAM, you can define custom guidelines – such as specific terminology, tone of voice, or formatting. Editors can then apply these rules with a click, and NOAM will review and adjust content to meet your standards, ensuring all published material aligns with your brand.
Better SEO metadata with one click
Improve your website's search engine visibility and internal organization. SAM analyzes page content and suggests relevant keywords and tags. Apply these with a single click for SEO or content categorization. This feature streamlines metadata creation and is designed to support image tagging in the future.


Catch translation gaps before they go live
Managing multilingual websites requires careful attention to detail. If you update content in one language, NOAM can check if similar updates are reflected in other language versions. It detects inconsistencies, such as differing figures or outdated phrases, and can automate updates from a master language to others, reducing errors.
Make complex content accessible to everyone
Make your content accessible and engaging for a wider audience. NOAM can simplify complex text with one click, shortening sentences, replacing difficult words, and clarifying the message. This is ideal for creating "plain language" versions of your content, improving inclusivity and understanding.


Go multilingual without limitations
Expand your global reach efficiently. NOAM translates full pages – including structure, buttons, and metadata – into a wide range of languages. The system produces high-quality translations that often require only minor review, even for complex languages.
Your data stays yours — and it stays in the EU
We built our AI services on AWS Bedrock with a clear commitment: your data is protected by design, not just by policy. Here is what that means in practice:
- EU data residency. Our AI infrastructure runs exclusively in European AWS data centres. This means that your prompts, content, and any AI-generated responses never leave the EU, fully aligning with GDPR data residency requirements.
- No training on your data. Your prompts and outputs will never be used to train, improve, or fine-tune any AI model. They are not stored, logged, or shared with third-party model providers. This is guaranteed by the AWS Bedrock architecture on which we operate.
- Enterprise-grade encryption and isolation are used. All data is encrypted in transit (TLS 1.2+) and at rest. Our dedicated model deployment architecture ensures that the underlying model providers have no access to your queries or results — your data remains fully isolated.
Rethinking AI
Why choose JustRelate's integrated AI capabilities?
The AI assistants SAM and NOAM are not standalone tools; they are integral components of the JustRelate CX Cloud. This approach means the AI assistants can adapt and grow, offering you continued support as AI technology advances and your requirements change.
- No new software to learn
Intelligent assistants work within your existing JustRelate workflows. There are no new systems to learn or complex integrations to manage. - Streamlined workflows
Our AI features address common challenges in content creation and management, offering tangible time savings and quality improvements. - Increased team efficiency
Automate repetitive tasks, accelerate content production, and free your team to focus on higher-value strategic work. - Higher quality content
Maintain brand voice, accuracy, and messaging alignment across all digital touchpoints and language versions. - Secure and compliant by design
Your data never leaves the EU, is never used for model training, and is protected by end-to-end encryption. Built on AWS Bedrock, our AI services meet the security and privacy standards European enterprises expect.
Ready to work smarter? Let us show you how.
